Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day.
While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point is very different in today’s always online, always on the phone, always distracted reality.
Make it easier to shop while distracted of course!
There is a myth that we can force customers to be the customers we want, rather than who they are. Making the online experience work for the way customers really are, rather than who we want them to be, is the only choice if you want them to come back. So how do you do that?
Why not make it faster to browse? That would let customers view more items in less time.
Why not make it easy to collect all the things that shoppers are interested in, and be able to engage with them in a meaningful way—see items together, change colors and sizes, and just have fun?
Why not make it easy to come back and see what was interesting from a previous visit? Remember, they are so busy that they are trying to do multiple things at once.
If you are following this so far, thank you! I reject that we all have a shorter attention span than a goldfish.
Stylaquin solves all of these problems and makes online shopping more engaging and more fun.
Shoppers who use Stylaquin:
If you are looking for innovative ways to make your site’s online shopping experience worth coming back for, give Stylaquin a try.