Here are 3 easy ways to get more sales between now and December 24th
The holidays are here and if you’ve gotten all your promotions ready ahead of time—congratulations! If you didn’t quite have time, or just want to boost the end of the month sales report, here are three easy ways to get more sales.
Bundling
Take a look at the things that you are probably going to have left over inventory on, and think about ways to bundle them, before you have to put them on sale in January. Can you sweeten the deal with another complementary product by bundling them together? Buy 3 and save also works. Think about how the products will be gifted. Can you promote them as stocking stuffers? Would they make great Secret Santa gifts? Every kid has several teachers, so if you have a great teacher gift, try offering a set of three. Bundling lower priced items and telling shoppers how to use them is a tried and true tactic.
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
Leverage your best sellers
Send an email to your customer list with your best sellers front and center. Use headlines like “Here are XX of our customers’ favorite things!”, “Looking for gifts everyone loves? Here are our customers’ favorites!”, “Last minute gifts that are sure to make them smile—our customers’ favorites.” You get the idea. Right now everyone is in a mad scramble to find the right gifts for all their loved ones. Bestsellers have already gotten the seal of approval, so shoppers who are worried about not choosing the right items will breath a sigh of relief.
Be sure to showcase some best sellers on your home page. Best sellers are proven winners and the items that are most likely to appeal to new visitors. In Shopify, you can set up a carousel of best selling items that will adjust as your inventory levels change. This means it will automatically update with new products if you run out. (You have to set your products to not show if inventory is zero.) There is awesome power in showcasing bestsellers on your home page.
Use collections to create price ranges
If you are on Shopify, one of the easiest things to do is to create collections based on price ranges. This time of year shoppers are very price conscious, but not because they don’t want to spend too much. They want to spend the right amount. If they are buying a small gift for a colleague or friend, they have a price in mind. If they are buying for a significant other, they have a very different price in mind. In both cases they have a price in mind and they are looking for a gift in a specific price range. Think about who your target customer is buying for and make create collections with the price points that will help them find the right gift quickly. If you are selling high end merchandise, don’t be afraid to use “over” as well as “under”. This strategy doesn’t work as well after the holidays, but while shoppers have a list that they are checking twice, it rocks!
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
This time of year it’s easy to get overwhelmed while trying to get everything done. If you have time to just do one thing on this list, I would recommend creating collections with price ranges. You can set it up in half an hour, and then add it to all your emails and social posts. It’s also something that can be set up and reused every year. Good luck!
