Marketing for Shopify

Why don’t customers return to your Shopify website?

Why don’t customers come back to your website? The answer is simple: your site is boring. WHAT??? Dropping a truth bomb here—most websites are boring, but there’s nothing wrong with that! Boring sites are great for a lot of shoppers, especially those who already know what they want and just need to buy it. But   →

Increase engagement on your Shopify store without spending a fortune

Increasing engagement on your Shopify store is easier and less expensive than you think Are you looking for ways to increase your online sales, but don’t have the budget to pay for costly marketing campaigns. What if you could just make shopping at your store more fun and engaging? Not everyone who visits your store   →

What is a good conversion rate for Shopify?

What is a good conversion rate for Shopify? One of the most important analytics tools in Shopify is the conversion rate. You can find it in your Shopify Dashboard in the Analytics tab. The conversion rate tells you how many of the visitors to your site became customers. According to Shopify anything over 3.3% puts   →

Why is return website traffic important?

Why is return website traffic important? There are several great reasons why return traffic is important. The percentage of return visitors vs new visitors affects your Google rank. New visitors costs more to acquire than return visitors. Return visitors are already interested so they are more likely to buy. That’s all good, but does it   →

Why time on site is a key to outsmarting Google

Wondering why time on site is so important? Time on Site is one of Google’s most important data points If Google sends a searcher to a site and they leave quickly clearly it wasn’t a good fit for the searcher. That‘s bad for Google. The longer a searcher stays on a site, the more Google   →

How to Outsmart Google

How to Outsmart Google Getting your site to rank for Google is vital to your success. Google is just an algorithm and you can outsmart it! This guide will help you see your online Shopify store the way Google sees it and give you the secrets to getting Google to pick your site instead of   →

Innovation that increases online sales? Really?

There is a Shopify App that will Increase sales! Are you a Shopify website owner with great products but not enough site traffic and sales? Are you frustrated and confused about how to get more traffic and increase conversions? Would you like your site to show a growth curve that even vaguely resembles a hockey   →

The Stats Panel

How to read the Stylaquin Stats Panel To find the Stats tab, go to your Shopify Admin Panel and on the left choose Apps, then Stylaquin. This will open the Stylaquin Admin Panel. The Stats tab is at the top of the Stylaquin Admin Panel. Your Stats page should look like the image above. At   →

Why innovation matters to online shopping

Innovation is the spark that sets you apart When you are trying to compete in a crowded marketplace, you need to stand out. There are several ways to do that: The lowest prices, the best service, unique products, interesting promotions, creative social media, and so on. Several of those are problematic from an ROI perspective.   →

The Power of “What if?”

Let’s talk about “what if?” Building a business is hard, even with great tools like Shopify. Starting out with nothing but an idea and then working through all the questions, and the million, million decisions that it takes to even open the door. Then the grind to get customers, until you finally build your store   →