Marketing for Shopify

Finding your perfect customer

Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is.  Your customer personas should reflect who your customers are, so first, you’ll need some data to work with. Shopify doesn’t provide much customer information   →

Creating Pages to Improve SEO in Shopify

How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts? Adding pages to your site that focus on your key attributes is a great way to add links that can be used on multiple products. For our example, let’s say   →

Introducing the Smart Shopify Persona Builder

Introducing the Smart Shopify Persona Builder Your customers are why you have a business. Understanding who your customers are and what motivates them creates the perfect framework for great marketing. It’s much harder to sell to someone you don’t know. Personas allow marketers to visualize their customers so they can create a connection that will   →