Innovation is the spark that sets you apart When you are trying to compete in a crowded marketplace, you need to stand out. There are several ways to do that: The lowest prices, the best service, unique products, interesting promotions, creative social media, and so on. Several of those are problematic from an ROI perspective. →
Marketing for Shopify
Let’s talk about “what if?” Building a business is hard, even with great tools like Shopify. Starting out with nothing but an idea and then working through all the questions, and the million, million decisions that it takes to even open the door. Then the grind to get customers, until you finally build your store →
How to choose the best free theme for your Shopify site Shopify 2.0 themes Before you get started looking at themes, you should know that Shopify has introduced a new theme structure that makes many things behind the scenes more streamlined and consistent. They call these themes 2.0 themes. While you can still buy themes →
Online sales disappointing? Try targeting power-shoppers. Who are power-shoppers? They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site? By and large, power-shoppers are mostly women, though depending on your product selection they could be mostly →
Looking for Shopify Apps that increase sales? Are you looking at Shopify apps to help solve the problem of too few customers? Most apps try to solve this by adding popups, sales channels, affiliates, or just adding re-marketing where ads chase your customers to other sites. There are a lot to choose from and it →
Adding a visual Nudge to boost sales The trick most marketers use to nudge shoppers into customers is to remind them buy, the classic CTA or Call To Action. It has awesome power and should be part of everyone’s marketing bag of tricks. But what about visual cues? Can you get more customers to buy →
5 simple truths about getting more customers back to your Shopify website Marketers often talk about the Sales Funnel. New customers go in the top and lost customers come out the bottom. The more customers who stay in the funnel, the better your overall sales will be since return customers typically buy more and more →
Are your customers Cheap or Chic? Finding out your customers attitudes towards pricing is not always straight forward. It is also often overlooked in favor of more tangible differentiators like income or gender. Everyone falls somewhere on the Cheap vs Chic scale and, like most things involving data, it’s a bell curve with most people →
Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is. Your customer personas should reflect who your customers are, so first, you’ll need some data to work with. Shopify doesn’t provide much customer information →
How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts? Adding pages to your site that focus on your key attributes is a great way to add links that can be used on multiple products. For our example, let’s say →