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Using names to increase SEO in Shopify

There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging the product name for SEO success. Once a product is popular and well known, i.e.   →

Introducing the Smart Shopify SEO Builder

Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify on the product level called The Smart Shopify SEO Builder. This guide will help you understand SEO, understand how small changes impact how Google sees your site, and why that   →

Is Sugar and Spice the Next Technology Disruption?

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.

So, did it work? Yup, big time!​

Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and the increases were HUGE in percentage terms, 400% in year one, over 350% so far in year two. Heck, they were up 1200% during the first wave of the pandemic.   →

Are your customers having a “micro moment”?

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point   →

Why some websites get more of traffic and some don’t—the 80/20 rule.

You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so.

Anti-racist resources for non-black people

While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the better. My friend and neighbor, Ray Rickman, shared a list of anti-racist resources for non-black people. (I’m very grateful he reached out.) So I’m sharing that instead. NB: Discomfort in   →

Unseen lessons from a chair

Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re all the same height. The next time you are at a public seating area, (I know there’s a pandemic but it will happen eventually), look at how men and women   →

“Men Buy, Women Shop”

“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for the way men shop, or more correctly, the way men buy. Retailers have spent a lot of time and money looking at how women shopped in stores. According to Robert Price,   →

Is Stylaquin right for your site?

Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets your competition get ahead of you. Here’s a handy decision tree to help you see if Stylaquin is a good fit for your customer, and if it will help increase   →