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Finding your perfect customer

Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is.  Your customer personas should reflect who your customers are, so first, you’ll need some data to work with. Shopify doesn’t provide much customer information   →

So, did it work? Yup, big time!​

Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and the increases were HUGE in percentage terms, 400% in year one, over 350% so far in year two. Heck, they were up 1200% during the first wave of the pandemic.   →

Anti-racist resources for non-black people

While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the better. My friend and neighbor, Ray Rickman, shared a list of anti-racist resources for non-black people. (I’m very grateful he reached out.) So I’m sharing that instead. NB: Discomfort in   →

Is Stylaquin right for your site?

Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets your competition get ahead of you. Here’s a handy decision tree to help you see if Stylaquin is a good fit for your customer, and if it will help increase   →

How to get through a rough patch

How to get through a rough patch I don’t normally share my personal life, but my personal life has taught me how to get through the rough patches so I decided to open up a bit. I grew up in a deeply dysfunctional home. Both my parents were alcoholics and when I thought things couldn’t   →

3 technology innovations that can Increase Website Sales

3 Technology Innovations that can Increase Website Sales 1) FindMineFindmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest items that go well with what customers are looking at. It adds a suggestion bar to the bottom of each page that displays additional items. There is also integration with   →

So excited to be profiled by Engine!

So excited to be profiled by Engine! Here’s the link to Stylaquin’s profile by Engine. We are grateful to be selected and super supportive of the work Engine is doing to help promote Net Neutrality. https://www.engine.is/news/category/startupseverywhere-providence-rhode-island

Fast or Fun?

Fast or Fun? The future performance of your website will depend on how you answer this question: When customers come to your website do they want to buy something they already know exists or do they want to shop for fun? Think about that for a minute. Do they come to your site to buy   →

Online shopping kind of sucks

Online shopping kind of sucks. I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women. The web was designed by engineers and coders who value speed and efficiency. They did a brilliant job, it is fast and efficient, but if you   →