There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging the product name for SEO success. Once a product is popular and well known, i.e. →
What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.
Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and the increases were HUGE in percentage terms, 400% in year one, over 350% so far in year two. Heck, they were up 1200% during the first wave of the pandemic. →
Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point →
Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re all the same height. The next time you are at a public seating area, (I know there’s a pandemic but it will happen eventually), look at how men and women →
Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets your competition get ahead of you. Here’s a handy decision tree to help you see if Stylaquin is a good fit for your customer, and if it will help increase →
Gender Bias, E-commerce, and Artificial Intelligence Do you ever just know that something is wrong but you can’t quite put your finger on why? AI is coming. AI will revolutionize e-commerce. AI is the future. But is AI fixing the right problem? When you hear “I need to buy a shirt” did you picture a →
Online shopping kind of sucks. I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women. The web was designed by engineers and coders who value speed and efficiency. They did a brilliant job, it is fast and efficient, but if you →