How to get customers to stay on your site longer Time on site is the term used to measure how long a visitor stays on a website. Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor spends on →
re you a Shopify site that wants to increase sales and engagement? Are you looking for Shopify Apps that would be helpful to your customers and not blow through your marketing budget. Here are three to consider.
There are 3 kinds of shoppers, can you make them all happy? There are really only three types of shoppers who visit websites. Just three, the rest are bots and criminals—sigh. Let’s take a look at how each of them interacts with your Shopify website so you can make sure they all get the shopping →
Why don’t customers come back to your website? The answer is simple: your site is boring. WHAT??? Dropping a truth bomb here—most websites are boring, but there’s nothing wrong with that! Boring sites are great for a lot of shoppers, especially those who already know what they want and just need to buy it. But →
What is a good conversion rate for Shopify? One of the most important analytics tools in Shopify is the conversion rate. You can find it in your Shopify Dashboard in the Analytics tab. The conversion rate tells you how many of the visitors to your site became customers. According to Shopify anything over 3.3% puts →
There is a Shopify App that will Increase sales! Are you a Shopify website owner with great products but not enough site traffic and sales? Are you frustrated and confused about how to get more traffic and increase conversions? Would you like your site to show a growth curve that even vaguely resembles a hockey →
Power-shoppers just love shopping They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site? Who are power-shoppers? Power-shoppers come in all shapes and sizes but they share one thing — they love to shop. It’s really →
How to choose the best free theme for your Shopify site Shopify 2.0 themes Before you get started looking at themes, you should know that Shopify has introduced a new theme structure that makes many things behind the scenes more streamlined and consistent. They call these themes 2.0 themes. While you can still buy themes →
Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is. Your customer personas should reflect who your customers are, so first, you’ll need some data to work with. Shopify doesn’t provide much customer information →
There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are selling clothing you need to include what the fabric’s fiber content is and the percentage of each material. (100% Polyester, 80% Cotton 20% Linen, that kind of thing.) It isn’t →