Shoppers stay longer, view more, come back more, and buy more!
Shopping is incredibly complicated and how we shop determines how we buy
Imagine you’re shopping for a birthday gift. Are you going to shop fast or slow? Who is it for? What do they like? How much do you want to spend? How much time do you have to choose? All of these questions factor into what you buy. Now imagine you are buying an outfit for date night. Who is it with? What mood do you want to set? Does it have to double as a work outfit? Now imagine you’re shopping for new bathroom tile, fabric for a hobby, a new game, lipstick, or hosiery. Your thought process shifted with each shopping scenario. It takes a lot of brain power to shop well.
Online shopping is designed for people who already know what they want.
There’s a world of difference between buying something you use often and have run out of, and buying something that you aspire to own. There’s a big difference between buying something that will last 10 minutes (dog toy) and something that will last years and also needs to coordinate with other things you own (fine jewelry).
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
When displaying products in a brick and mortar store, merchants spend a ton of time thinking about where and how the product will be displayed. In catalogs there are hot spots both across the catalog and on individual pages. A great deal of thought is put into how much space each product gets and where it goes. But online—you get what you get. You can add collections and filters, but not much else that makes the actual shopping experience better. Today’s websites are set up to shop fast. It’s like the folks who designed shopping online weren’t really shoppers at heart. They were computer programers looking for efficiency and speed. I remember sitting through so many presentations about reducing the number of clicks it takes to buy a product and how important that was to developing a clean purchase path. I haven’t been to one about how to actually make online shopping more fun. (Fun fact: the architecture used by today’s websites was invented in 1957.)
Stylaquin transforms online shopping by adding a series of virtual spaces to a website. The bar acts as a portal to the spaces. One space let’s shoppers flip through Look Book pages so there’s more visual excitement without all that clicking. There’s also the Idea Board space that acts as an interactive styling board, so shoppers can collect and curate all the things that interest them without committing to the cart.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
What space would you add to your website if you could?
Let’s get back to shopping fast and shopping slow. The truth is sometimes you want to shop fast. Life comes with time constraints, and we don’t always care about getting a bargain or finding the perfect [insert noun here]. Sometimes we just need to get it done. But other times you want to shop slow. Look at all the options, imagine yourself wearing it, eating it, giving it, or just reveling in it. So in order to have the perfect shopping experience online, you need to be able to shop both fast and slow depending on your mood, time constraints and what you’re shopping for. The Stylaquin bar is the portal to the place where shopping slow makes sense. It’s there if you want it, and out of the way if you don’t.
Can AI solve the problem?
Ai can provide better guesses as to what we will like based on our purchase history. I think there’s a big opening for AI to be an online stylist. I asked Chat GPT what would make a better online shopping experience for someone who loved to shop. Not surprisingly, it provided a list of all the best SEO practices. But it didn’t come up with anything to make online shopping more fun.
What else makes a great online shopping experience? Is it finding new things? Having a large selection, getting a killer deal? If you’ve had a great online shopping experience recently, let me know in the comments!