Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they affect customer’s perception of your products and your brand, and why that matters. It shows you where the opportunities for crafting great SEO are and even includes a handy planner to make the process easier. Once you understand what to do, and why it matters, it shouldn’t take more than a few minutes per product to create a plan of attack.

Whether you are writing copy yourself, or with a team, this resource will keep you focused on the important things. It also makes getting your information organized and in one place.