The title Fun with AI over an AI generated image of a hand using a compact slicing device called Diarexigen.

Fun with AI – NEW anti-diarrheal drugs and IKEA products

From the sublime to the IKEA potholder of your dreams

Every now and then I need to take a break and giggle. I asked ChatGPT to act as the Chief Marketing Officer for a major pharmaceutical company. Then I asked it to come up with five options for a new anti-diarrheal drug. Here’s how it went.

ChatGPT:

Sure, creating names for an anti-diarrheal medication involves conveying a sense of relief, control, and effectiveness. Here are five suggestions:

  • StopRush: This name implies immediate action and control over diarrhea, providing a sense of urgency and relief.
  • BindWell: Suggesting the medication’s ability to normalize bowel movements by binding together what’s necessary for a healthier digestive process.
  • EaseFlow: Conveys the idea of easing into a more regular and controlled bowel movement, highlighting comfort and ease.
  • CalmGut: Directly addresses the area of concern—the gut—while implying the medication brings calmness and stability to digestive processes.
  • SettleTone: Combines the idea of settling stomach issues with a tone of gentle effectiveness, suitable for sensitive conditions.

Not sure I’d have used “flow”, and settle tone sounds more like something to calm your dog, but honestly, I’ve heard worse. 

Me:

Can you make them more fun and sassy?

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ChatGPT:

Certainly! Making the names fun and sassy adds personality and memorability, which can be appealing, especially in a crowded market. Here are five revised suggestions:

  • GutBuster: A playful name that suggests it robustly tackles digestive issues head-on, with a bit of humor to lighten the situation.
  • PooPause: A cheeky, light-hearted name that humorously gets straight to the point, suggesting a temporary hold on bothersome bathroom trips.
  • BellyBehave: Implies a fun, almost conversational plea for one’s digestive system to act properly, blending sass with the promise of relief.
  • TummyTamer: A playful, yet descriptive name that suggests it reigns in unruly digestive systems with a fun, easy-to-remember moniker.
  • WhooaGut: A sassy, attention-grabbing name that plays on the surprise element of sudden digestive distress, offering a solution with personality.

These names aim to make the conversation around anti-diarrheal medication less daunting and more approachable, especially for younger demographics.

Well you had me at PooPause, but WhooaGut certainly does cut right to the moment of sudden digestive distress.

I asked ChatGPT to make them sound more medical, but all the names were dull and sounded plausible. I wondered what would happen if I went out of the box completely. 

Me:

Can you make them into products that could be sold at IKEA?

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ChatGPT

Turning anti-diarrheal medication names into products that sound like they could be sold at IKEA involves blending functionality with the unique, often Swedish-inspired naming convention IKEA is known for. Here’s a playful twist on the names to fit IKEA’s product range, imagining them as non-medical household items:

  • Enterostoppa: A stylish, high-tech door stopper that blends seamlessly into modern home decor while being highly functional.
  • Diarexingen: A compact, efficient kitchen gadget designed for precision slicing or dicing, perfect for quick meal preparation.
  • Florabindare: An innovative plant pot holder with an adjustable grip to securely hold various pot sizes, ideal for urban gardeners.
  • GastroLätt: A sleek, multifunctional dining chair with ergonomic support, designed for long, comfortable meals with family and friends.
  • Antidiarrölyx: A luxurious, ultra-absorbent bath towel made from eco-friendly materials, offering a spa-like experience at home.

Imagining these products brings a playful and creative twist to familiar IKEA offerings, incorporating humor and a nod to the original medical context.

And there you have the true genius of AI. Some days you just need to take a moment and enjoy the crazy times we live in. 

Keep laughing!

Sarah Fletcher
Stylaquin Founder

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