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How to read the Stylaquin Stats Panel
To find the Stats tab, go to your Shopify Admin Panel and on the left choose Apps, then Stylaquin. This will open the Stylaquin Admin Panel. The Stats tab is at the top of the Stylaquin Admin Panel.
Your Stats page should look like the image above. At the top you will see Date range and time zone. Choose the date range you want to look at and choose your time zone to get started. Below the date range you will see Max# events/session and Max time/session. These are filters that remove most of the bot data from your stats. You can adjust them, but the defaults will cover most bot activity.
To see your data click the green “Refresh stats” button. You can include bounces by checking the Include bounces in session counts to the right.
Visitors:
The first group of stats are Visitors. (Going from the top to the bottom of the image above.) Stylaquin tracks Unique visitors, these are the number of individual visitors to your site. If a visitor comes 10 times, they will only be counted as one unique visitor. First time visitors are those who have never been identified as having visited your site before. Returning visitors are those who have been to the site once and are returning. Repeat visitors are those who have been to your site more than twice.
When Stylaquin is first added to a site, you will see a small percentage of shoppers using it typically about 8%-10%. As time goes by that should increase to between 18% and 30%. Not all shoppers will use Stylaquin when they shop, that’s normal. As customers become familiar with Stylaquin you will start to see more returning and repeating visitors using Stylaquin.
(Going from left to right in the image above.) The data is broken up by “Total”, which is all visitors in the group being counted; “Used STQ”, which is all visitors who used Stylaquin when they shopped; and “Not used STQ”, which is visitors who did not use Stylaquin when they shopped. There is also a “Diff” column, which shows the difference between those who used Stylaquin, and those who didn’t uses Stylaquin, when that difference can be calculated.
Conversion Rate:
This tells you the percentage of visitors who made a purchase or “converted” into a customer. Stylaquin tracks the total conversion rate for all customers, then first-time visitor conversion rate, and finally returning visitor conversion rate. Total conversion rates should improve over time, but you should start to see a bump in the return visitor conversion rate after a few weeks.
Sessions (Visits):
Sessions provides information about how your customers shopped on your site. “Total sessions” are the number of times a customer went to your site. “Total bounces” are the number of visitors who came to the site, but didn’t click on anything and didn’t stay. These are often bots, or people who came to the wrong site. A high bounce rate can also be an indication that your home page needs work.
“Total sessions using Idea Board” is how many visitors added something to the Stylaquin Idea Board when they shopped. The asterisk after the title indicates that you can see this field in more detail by clicking on the title and then scrolling to the bottom of the stats panel. This is true of any stats that have an asterisk. You will also notice a small grey sun icon in some of the fields. The sun indicates stats that only apply to Stylaquin users. These stats can not be broken out by Stylaquin shoppers and non-Stylaquin shoppers so they only show a total.
“Average sessions/visitor for repeating visitors” tells you the average number of visits your return customers made to your site. “Average session duration” is how long customers stayed when they visited your site. “Average Events/session” is the number of things visitors did during their visit. This is important because Google uses events as a way to track engagement. The more events that are triggered, the more engaged customers are with your site. Stylaquin shoppers typically show a significant increase in the number of events they trigger during a session.
“Average products viewed/session” is the number of products a customer looks at when they shop. Stylaquin shoppers typically view almost twice as many products when they shop as non-Stylaquin shoppers.
“Average products viewed/session when any product is viewed” is a cleaner way to look at how many products are viewed because it removes visitors who don’t look at any products, either because they are bounces, or just left before they started shopping.
“Average products viewed/session by frequent visitors” is another way to drill down and see what your best customers are doing, since they are the ones who are visiting frequently.
The next three stats “Average products dragged/session”, “Average products dragged/session when any products dragged” and “Average products dragged/session for returning visits” are all for Stylaquin shoppers only, so there are only totals shown. This shows you how many products were dragged onto the Stylaquin bar activating the Look Book feature.
Orders—Placed in any currency:
“All orders across channels*” will show you the total number of orders across all channels in any currency, if you only have a website and no brick and mortar store, these will all be online orders.
“Session orders” refers to online orders only. “Returning visitor session orders” is the number of orders placed by return visitors to your website.
“Total value of session orders” shows you your orders in a currency amount. The currency will be shown in your store’s currency and converted using Shopify’s current conversion.
“AOV: All orders across channels” is the Average Order Value across all of your channels.
“AOV: Session orders” is the Average Order Value of just the orders from your website.
“AOV: Returning visitor session orders” is the Average Order Value for visitors who return to your site. Interestingly we often see that return Stylaquin shoppers have a slightly lower AOV but a much higher number of orders, so while the amount of what they buy is smaller, the total orders are much higher. This is likely because the return customers are checking to see if the items they left on their Idea Board are still there, and then decide that they really do what to buy some of them. Stylaquin is like a built-in abandoned cart program.
Orders—Placed in [Your currency]:
In our example we show euros, but your stats will be shown in whatever currency your store uses. These stats are all the same as “Orders—Places in any currency” which we just covered, but they are filtered to only show the orders that were placed in the currency your store uses. This lets you see orders from outside your country separately.