Sarah Fletcher has spent the last 30 years with a laser focus on how people shop and what motivates them to buy. She is an internationally recognized catalog expert with over 30 years in the industry. She has worked in almost every area of catalog creative from copywriter, to photographer, to art director, and currently creative director. She has worked with Fortune 500 companies like International Paper, Proctor and Gamble and Scholastic, as well as smaller family owned companies like Harrington’s of Vermont, Glendale, and Audio Advisor.
David Sturman has a 30 year career in software development and was the CTO responsible for building Massive, the world’s first in-game advertising platform which was sold to Microsoft in 2006. He has been CTO or VP Technology for Mamamedia.com, Acclaim Entertainment, GenArts, and JobCase, and built a remote development team in Boston for Audible (a division of Amazon). He has a Ph.D. from the MIT Media Lab, served as an adjunct professor at Columbia University, and is a mentor at Boston’s TechStars.