How to come up with ideas for good copy
How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well,
July 1, 2021
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Finding your perfect customer
Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing
June 25, 2021
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Creating Pages to Improve SEO in Shopify
How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts?
June 17, 2021
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What are legal requirements for product copy?
There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are
June 11, 2021
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Introducing the Smart Shopify Persona Builder
Introducing the Smart Shopify Persona Builder Your customers are why you have a business. Understanding who your customers are and what motivates them creates the
May 27, 2021
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Introducing the Smart Shopify Copy Builder!
Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list.
May 5, 2021
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How to Use Internal Links to Improve SEO in Shopify
How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying
April 23, 2021
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Using names to increase SEO in Shopify
There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site.
April 13, 2021
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Introducing the Smart Shopify SEO Builder
Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify
April 8, 2021
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Is Sugar and Spice the Next Technology Disruption?
What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.
March 23, 2021
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So, did it work? Yup, big time!
Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and
March 9, 2021
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Are your customers having a “micro moment”?
Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at
March 4, 2021
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Why some websites get more of traffic and some don’t—the 80/20 rule.
You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so.
June 24, 2020
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Anti-racist resources for non-black people
While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the
June 9, 2020
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Unseen lessons from a chair
Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re
May 26, 2020
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“Men Buy, Women Shop”
“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for
May 11, 2020
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Is Stylaquin right for your site?
Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets
May 5, 2020
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Understanding Cart Abandonment
Understanding Cart Abandonment It was in the cart, why didn’t they buy it?According to the Baymard Institute, the average cart abandonment rate is 70%. That’s
April 27, 2020
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Engagement fixes a lot of problems—more than you think
Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting
April 20, 2020
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Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started.
Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started. Websites are
April 6, 2020
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How to get through a rough patch
How to get through a rough patch I don’t normally share my personal life, but my personal life has taught me how to get through
March 25, 2020
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5 reasons women shoppers don’t come back and how to turn them around
5 Reasons Women Shoppers Don’t Come Back and How to Turn Them Around 1 – She didn’t find what she was looking for If you
March 23, 2020
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3 technology innovations that can Increase Website Sales
3 Technology Innovations that can Increase Website Sales 1) FindMineFindmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest
March 17, 2020
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So excited to be profiled by Engine!
So excited to be profiled by Engine! Here’s the link to Stylaquin’s profile by Engine. We are grateful to be selected and super supportive of
June 14, 2019
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Fast or Fun?
Fast or Fun? The future performance of your website will depend on how you answer this question: When customers come to your website do they
June 4, 2019
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Gender bias, e-commerce and artificial intelligence
Gender Bias, E-commerce, and Artificial Intelligence Do you ever just know that something is wrong but you can’t quite put your finger on why? AI
May 15, 2019
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Online shopping kind of sucks
Online shopping kind of sucks. I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t
May 6, 2019
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