How to get customers to stay on your site longer Time on site is the term used to measure how long a visitor stays on a website. Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor spends on →
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How to keep your content fresh What does “Fresh” even mean? When you ask experts how to get more organic traffic, one of the things that always makes the list is keeping your site fresh. Fresh is a pretty vague term. Fresh like lettuce, or fresh like potatoes? It turns out that there are different →
SEO rank is determined by these 4 basic metrics For those of you who are trying to tackle SEO, or Search Engine Optimization, the first thing to remember is that search engines are just machines that use an algorithm to determine your site’s SEO rank. There are no real live people involved, and search engines →
What improves your Shopify site’s conversion rate? So you have a Shopify website, and you have great products, and everything looks good, but you don’t have a great conversion rate. What improves the conversion rate and how hard is it to do? Let’s start with what changes can improve your conversion rate. Discounting: Discounting and →
re you a Shopify site that wants to increase sales and engagement? Are you looking for Shopify Apps that would be helpful to your customers and not blow through your marketing budget. Here are three to consider.
There are 3 kinds of shoppers, can you make them all happy? There are really only three types of shoppers who visit websites. Just three, the rest are bots and criminals—sigh. Let’s take a look at how each of them interacts with your Shopify website so you can make sure they all get the shopping →
Why don’t customers come back to your website? The answer is simple: your site is boring. WHAT??? Dropping a truth bomb here—most websites are boring, but there’s nothing wrong with that! Boring sites are great for a lot of shoppers, especially those who already know what they want and just need to buy it. But →
Increasing engagement on your Shopify store is easier and less expensive than you think Are you looking for ways to increase your online sales, but don’t have the budget to pay for costly marketing campaigns. What if you could just make shopping at your store more fun and engaging? Not everyone who visits your store →
What is a good conversion rate for Shopify? One of the most important analytics tools in Shopify is the conversion rate. You can find it in your Shopify Dashboard in the Analytics tab. The conversion rate tells you how many of the visitors to your site became customers. According to Shopify anything over 3.3% puts →
Why is return website traffic important? There are several great reasons why return traffic is important. The percentage of return visitors vs new visitors affects your Google rank. New visitors costs more to acquire than return visitors. Return visitors are already interested so they are more likely to buy. That’s all good, but does it →