Unseen lessons from a chair

Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re

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“Men Buy, Women Shop”

“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for

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Understanding Cart Abandonment

Understanding Cart Abandonment It was in the cart, why didn’t they buy it?According to the Baymard Institute, the average cart abandonment rate is 70%. That’s

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