Why don’t customers come back to your website? The answer is simple: your site is boring. WHAT??? Dropping a truth bomb here—most websites are boring, but there’s nothing wrong with that! Boring sites are great for a lot of shoppers, especially those who already know what they want and just need to buy it. But →
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Increasing engagement on your Shopify store is easier and less expensive than you think Are you looking for ways to increase your online sales, but don’t have the budget to pay for costly marketing campaigns. What if you could just make shopping at your store more fun and engaging? Not everyone who visits your store →
What is a good conversion rate for Shopify? One of the most important analytics tools in Shopify is the conversion rate. You can find it in your Shopify Dashboard in the Analytics tab. The conversion rate tells you how many of the visitors to your site became customers. According to Shopify anything over 3.3% puts →
Why is return website traffic important? There are several great reasons why return traffic is important. The percentage of return visitors vs new visitors affects your Google rank. New visitors costs more to acquire than return visitors. Return visitors are already interested so they are more likely to buy. That’s all good, but does it →
Wondering why time on site is so important? Time on Site is one of Google’s most important data points If Google sends a searcher to a site and they leave quickly clearly it wasn’t a good fit for the searcher. That‘s bad for Google. The longer a searcher stays on a site, the more Google →
There is a Shopify App that will Increase sales! Are you a Shopify website owner with great products but not enough site traffic and sales? Are you frustrated and confused about how to get more traffic and increase conversions? Would you like your site to show a growth curve that even vaguely resembles a hockey →
Don’t underestimate the power of engagement to get your Shopify store to the next level You hear a lot of Shopify experts talking about SEO and marketing being what you need to focus on, but you don’t hear as much about engagement. What’s odd about that is engagement is the Big Kahuna in how Google →
Innovation is the spark that sets you apart When you are trying to compete in a crowded marketplace, you need to stand out. There are several ways to do that: The lowest prices, the best service, unique products, interesting promotions, creative social media, and so on. Several of those are problematic from an ROI perspective. →
Power-shoppers just love shopping They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site? Who are power-shoppers? Power-shoppers come in all shapes and sizes but they share one thing — they love to shop. It’s really →
Let’s talk about “what if?” Building a business is hard, even with great tools like Shopify. Starting out with nothing but an idea and then working through all the questions, and the million, million decisions that it takes to even open the door. Then the grind to get customers, until you finally build your store →