Give your Shopify SEO a boost with external links Years ago, I helped out a non-profit, and they asked if they could do something for
How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well,
Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing
How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts?
There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are
Introducing the Smart Shopify Persona Builder Your customers are why you have a business. Understanding who your customers are and what motivates them creates the
Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list.
How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying
There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site.
Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify
What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.
Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and
Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at
You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so.
While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the
Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re
“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for
Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets
Understanding Cart Abandonment It was in the cart, why didn’t they buy it?According to the Baymard Institute, the average cart abandonment rate is 70%. That’s
Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting
Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started. Websites are
How to get through a rough patch I don’t normally share my personal life, but my personal life has taught me how to get through
5 Reasons Women Shoppers Don’t Come Back and How to Turn Them Around 1 – She didn’t find what she was looking for If you
3 Technology Innovations that can Increase Website Sales 1) FindMineFindmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest
So excited to be profiled by Engine! Here’s the link to Stylaquin’s profile by Engine. We are grateful to be selected and super supportive of
Fast or Fun? The future performance of your website will depend on how you answer this question: When customers come to your website do they
Gender Bias, E-commerce, and Artificial Intelligence Do you ever just know that something is wrong but you can’t quite put your finger on why? AI
Online shopping kind of sucks. I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t