Adding almost 4 mins in time on site does magical things to SEO
I didn’t pick 3 mins and 55 seconds out of a hat. That’s how much additional time on site one of the larger newly Stylaquin enabled stores saw Stylaquin shoppers spend. This is something we see consistently with Stylaquin shoppers. Once we get some more data, I’ll ask the owner if I can share more info.
What does adding 3 minutes and 55 seconds do for SEO?
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
I asked ChatGPT to act as an SEO expert and explain what adding 3 minutes and 55 seconds would do to a site’s SEO ranking. (Seemed only fair to ask an AI what another AI would think.)
Here’s what it said:
As an SEO expert, analyzing the impact of visitors staying longer on a site due to the use of an app like Stylaquin involves understanding several key factors related to user engagement, site performance metrics, and ultimately, search engine rankings. Here’s a breakdown of the potential impacts:
Increased Session Duration: When visitors stay on a site longer, the session duration increases. This is a positive signal to search engines, suggesting that the content is relevant and engaging to users. A longer session duration can contribute to better search engine rankings because it indicates that the website provides value, keeping users interested for more time.
Improved User Engagement: Stylaquin likely enhances the shopping experience, making it more interactive and personalized. This increased engagement can lead to higher user satisfaction, more pages visited per session, and potentially, a higher conversion rate. Engaged users are more likely to return, recommend the site to others, and convert into customers.
Positive Impact on Bounce Rate: If users find Stylaquin useful and it keeps them on the site longer, they’re less likely to leave the site quickly (bounce). A lower bounce rate is another positive signal to search engines, suggesting that the site meets users’ expectations and needs. This can positively affect the site’s search engine ranking.
Content Discovery and Indexing: The longer visitors stay on the site, the more likely they are to explore and interact with content. This increased interaction can lead to better content discovery by search engines, as it encourages the crawling of more pages. Moreover, engaging and interactive content, such as that provided by Stylaquin, can lead to more internal linking opportunities and improved site structure.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
Social Signals and Backlinks: Highly engaged users are more likely to share content on social media or link back to it from their own websites or blogs. Although social signals are not a direct ranking factor for most search engines, they can lead to increased visibility and more organic traffic. Similarly, backlinks from reputable sites can significantly boost SEO efforts by increasing the site’s authority.
Enhanced Mobile Experience: Assuming Stylaquin is mobile-friendly, (Yup, it’s mobile awesome!) this increased time spent can also signify a positive mobile user experience. With mobile-first indexing, search engines prioritize the mobile version of the content for indexing and ranking. A seamless mobile shopping experience can thus further enhance SEO performance.
In summary, the use of Stylaquin and the resulting longer session durations can significantly impact a site’s SEO positively. By improving user engagement, decreasing bounce rates, and encouraging content discovery, it helps create a more favorable view of the site from the perspective of search engines. Consequently, this can lead to better rankings, more organic traffic, and increased conversions, which are critical objectives for any SEO strategy.
Thanks ChatGPT! I couldn’t have said it better myself. I wouldn’t have minded a touch more personality, but to be fair, I didn’t ask for sassy. Maybe next time.
