Shoppers stay longer, view more, come back more, and buy more!
How much more is a repeat customer worth?
There are a few things to consider when you look at the actual value of a repeat customer. Why they came back is important too. If you had a going out of business sale and you had repeat customers, maybe they’re not so valuable… just saying. From a more practical standpoint though, repeat customers are easier to keep, worth more to the bottom line, and will do wonders for your SEO and advertising costs. Let’s get into a bit more detail to understand why.
Lower acquisition costs
Acquisition costs are simply how much it costs to get a customer. When you look at the amount you spend on advertising, and then divide the number of new customers that advertising brought in, you get a simple acquisition cost. Repeat customers, even if they only come back once, are half the cost of new customers. If they come back multiple times, the acquisition cost drops with each visit. So the first value you get from repeat customers is lower acquisition costs.
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
Improved site rank
While it’s easy to do the math on acquisition costs (not getting into attribution here), it’s harder to put a firm number on benefits like site rank because the search engines won’t tell you how their algorithm counts them. The best way to quantify this is to track it. Here is a list of sites that will rank your site.
Semrush for overall functionality
SEO Tester Online for an all-in-one SEO suite
Ahrefs for keyword analysis
Nozzle for data visualization
Advanced Web Ranking for reporting
Moz Pro for integrations
Rank Tracker for unlimited keyword tracking
Mangools for low-volume keyword tracking
Keyword.com for free keyword analysis
Why does having more repeat visitors improve your site rank?
Google’s customer is the person searching, not the ad revenue it earns from advertisers. In order for Google to keep its place as the top search engine it needs to make its searchers happy by sending them to sites that meet their query, and then sends them to a page they’ll like.
So how does Google decide which of the millions of sites are the best choice? It starts by finding sites that have what the searcher is looking for. Then it determines if geography is important to the search, like “best pizza near me”. Say the search is for “jeans with pockets”, well honey, there are a whole lot of sites that have jeans with pockets. Sites that have made a point to add “pockets” to their product copy will rank better than sites that just have Jeans listed. But that still leaves a lot of sites that Google needs to rank. They have a secret formula that looks at several factors. How much traffic does the site get? How fresh is the content they provide? How relevant is the content provided to the person searching? AKA is the site showing expertise in jeans? Google also looks at engagement. That is, how engaged are visitors to the site?
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
Repeat visitors signal engagement
Repeat visitors tell Google that your site was so good that the searchers they sent there, came back. Google wants its customers to be happy and repeat visits are their most reliable signal that the searcher was happy with the result. It’s like getting a gold star on your book report. There are other factors that go into a site’s engagement score, like dwell time (time on site) and the number of events they trigger. Events are things like clicks and drags. Basically, the things you do while on a site.
How does more engagement translate into value?
In terms of money, the better your site’s rank, the less you pay for ads. Google discounts ads for stores with better site ranking. It’s a way to encourage sites to step up their game, and it also makes spammy ads more expensive. So, if you’re running ads on any of the major search platforms, getting more repeat visitors is also getting you a discount on your ad spend. Who doesn’t like free money?
Brand value is the big bonus
Money is always nice, but when you’re building a business, brand loyalty is priceless. There are millions of websites out there selling what you sell and getting customers to pick you first is a huge boost. That’s when customers sing your praises. That’s when the media starts to notice. That’s when the magic happens!
The easiest way to get repeat visitors is with Stylaquin
If you’re a Shopify site and have traffic that isn’t coming back, give Stylaquin a try. It is easy to add, inexpensive, takes no work to maintain, and increases repeat visits like no other app we’ve seen. Here’s a link to the app store where you’ll find a video and lots of helpful information.
