Browsing behavior is key to increasing sales!
How many of your site visitors have something they want to buy in mind when they visit? How many searched for something online and came to your site because they either saw it in an ad or on the organic list? How many of your customers stop by your website just because they want to shop? All of these shoppers can be encouraged to browse. Browsing is a hobby, a game, or a sport, depending on how you look at it. Browsing can be a key selling feature of your website.
Not everyone is born a browser. There are people who love to shop. It’s a hobby. They want to browse and take a look at things. They may have started with something in mind, but they are always willing to check out what’s on offer. These are the customers you want to target. Even getting a percentage of them to view more products will do wonders for your bottom line.
Why is browsing so important?
Browsing brings two important benefits. First, it greatly increases the likelihood that shoppers will see something they like. If they just grab and go, you won’t be getting any additional sales. If you can get them to check out even a few more items, they are more likely to make an additional purchase. Amazon uses this tactic by having a row of other things that might be of interest at the bottom of the product window.
Another reason to encourage browsing is that it helps your site’s SEO rank. The more engaged shoppers are with your site, the higher your site rank will be. Google and the other search engines want to send their customers, the searchers, to sites that will make them happy. The metric they use to measure that is called engagement. When a visitor looks at more than one item, Google considers that a vote of confidence. The more items and pages they view, the better the score. Having a better SEO rank will also reduce ad costs since Google gives preference and lower rates to sites with a higher site rank. It’s Google’s way of rewarding quality websites and discouraging spammy ones.
Who are browsers?
Women are more likely to browse than men. That said, if you show a guy who loves to fish a large selection of lures… pretty sure he’s gonna browse. Browsing is curiosity. Browsing is playful. Browsing is a leisure activity. Anyone will browse if you give them the right environment.
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
How do you get someone to browse?
They have to have time to browse. Rushed people don’t browse, they grab and go. Doesn’t matter if they are online or in-store. They have to see things they’re interested in. You can’t get customers who don’t like what you sell to browse. Cheap customers are more likely to browse the sale collection, but making sure your site is geared to your target audience will encourage browsing. Browsing has to be fun, so make it visually stimulating.
The key is getting them started
Enticing customers to browse has tried and true tactics like showcasing best-selling items. Best-sellers are the items most likely to get the ball rolling. Be sure to put them where visitors will see them.
You can encourage browsing with coupons. Knowing that everything is 25% off can be a great browsing motivator. Creating collections of items that work together or complement each other is another classic way to encourage shoppers to start browsing.
If you are looking for an innovation designed to radically increase browsing, check out Stylaquin. Stylaquin makes browsing more fun and engaging. Fun is a great motivator. We all tend to do more of the things we enjoy. Shoppers who use Stylaquin are three times more likely to become repeat visitors and up to 9% more likely to convert when they do. You can add Stylaquin to any Shopify site in under 15 minutes and the monthly charge is tiny compared to the engagement it creates. Check it out—here’s a link to the Shopify App Store.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
If you’re a well established brand with a loyal following, having a sale is probably enough to get your customers to come for a visit. You have to give up some margin, but they show up. If you’re a new or emerging brand you have to pay for advertising and, chances are, you have to also give up some margin.
