When you think of a wishlist, you probably picture a button next to a product that lets shoppers save it for later. Maybe there’s an option to email it or create an account. But the truth is, wishlists haven’t evolved much since the early days of e-commerce.
And that’s a problem.
Today’s shoppers expect more. They want to be inspired, to explore, to collaborate, and to share. Traditional wishlist tools simply weren’t built for that kind of experience. And as a result, usage rates are abysmal—with most Shopify stores seeing wishlist engagement of just 2–3%.
Stylaquin changes that by turning wishlists into a core part of the shopping experience.
Rather than tucking a tiny heart icon next to a product, Stylaquin creates an immersive visual experience that shoppers actually want to use. When a customer finds something they like, they can drag it into a beautifully designed Idea Board that lives right at the edge of the screen. No searching. No account required. No friction.
And now, with the launch of saving, sharing, and Shop with Me, the Idea Board has become even more powerful.
Here’s what makes it different:
- Save Across Devices: With a simple Google login shoppers can return on a different device and pick up right where they left off.
- Share with Friends: With a click, shoppers can send boards via email or social media. Perfect for birthdays, holidays, or just getting a second opinion.
- Shop Together in Real Time: The new Shop with Me feature lets multiple people collaborate on the same board. It’s like shopping together, even when you’re apart.
This isn’t just a wishlist. It’s a new way to shop.
And the results speak for themselves. In our live stores, Stylaquin boards are used by 12–15% of shoppers. That’s 4–5 times higher than standard wishlist apps. Return visits increase. Sessions last longer. More products are viewed. And conversion rates go up.
In other words: engagement rises, and so does revenue.
Over the next few weeks, we’ll be publishing a series of deep-dive posts that explore the psychology of saving, the mechanics of collaboration, and the reasons most wishlists fail. You’ll learn how to turn casual browsing into meaningful buyer intent—and how Stylaquin helps you do it without changing your product pages at all.
If you’re ready to turn your wishlist into something that really works, you’re ready for Stylaquin.
