When we added the Shop with Me feature, the tech team included LinkedIn as a sharing option. I wasn’t sure if that would be helpful to merchants until I started thinking about who would benefit from curated collections that can be shared—and collections that can be shared and edited.
We worked through some real-world use cases and here’s what we came up with. But I’d love to get your take: as a Shopify merchant, would any of these LinkedIn strategies make sense for showcasing products to YOUR customers?
Why LinkedIn Might Make Sense (or Might Not)
We’ve covered how to use shared Idea Boards on Facebook and X—platforms where showcasing products and product discovery feel natural. LinkedIn is different.
Your customers on LinkedIn are there for professional content: business insights, career development, industry news. They’re not casually browsing for products the way they might on Instagram or Facebook. But that doesn’t mean there’s no opportunity. It means the approach has to be different—more helpful, more strategic, more genuinely valuable to professionals.
As we explored in Engagement Is SEO Candy, engagement compounds across platforms. If you can create genuinely useful content on LinkedIn that happens to include Idea Boards, you’re building brand authority that translates to trust and sales over time.
The question is: what would actually be helpful to your customers on LinkedIn?
Understanding What’s Possible
First, let’s clarify what you can do with Idea Boards on LinkedIn:
Read-Only Boards: You create and curate a collection around a specific theme. Customers can view it, shop from it, and share it—but they can’t change your curation. You maintain complete control over the presentation.
Shop with Me (Collaborative Boards): Multiple people can add, remove, and rearrange products together in real-time. Useful when decisions benefit from group input or when customers need to coordinate choices with others.
Both options are available for LinkedIn sharing. The question is which approach—if any—makes sense for your brand and your customer base.
Possible Use Case #1: Professional Wardrobe Guidance
Who this might work for: Apparel brands selling workwear, professional attire, or business casual clothing
The scenario: Your customers are building professional wardrobes—early in their careers, transitioning industries, or navigating return-to-office requirements. They need practical guidance, not just product listings.
How you might use Idea Boards: Create industry-specific or career-stage-specific curated boards that showcase complete professional looks, not just individual products.
Examples:
- “Tech Startup Professional Wardrobe”
- “Entry-Level Professional Essentials Under $500”
- “Hybrid Work Wardrobe Refresh”
- “Executive Presence: Investment Pieces”
Why it might work on LinkedIn: Your customers are already thinking about professional presentation. A curated board that solves their “what do I actually wear?” problem delivers genuine value while showcasing your expertise.
The question: Do your customers engage with you on LinkedIn? Would they find this type of guidance helpful, or are they already solving this problem elsewhere?
Possible Use Case #2: Business Travel Essentials
Who this might work for: Brands selling versatile, travel-friendly clothing and accessories
The scenario: Your customers travel frequently for business—conferences, client meetings, multi-day trips. They’re trying to pack smart while maintaining a professional appearance.
How you might use Idea Boards: Create “Conference Travel Capsule” boards showing 5-7 versatile pieces that work together across multiple days without checking luggage.
Examples:
- “3-Day Conference Packing Guide”
- “Week-Long Business Trip Essentials”
- “International Business Travel Capsule”
Why it might work on LinkedIn: Business travel is a professional challenge, not just a lifestyle topic. Practical packing solutions deliver immediate, tangible value.
The question: Does your customer base travel enough for business that this would resonate? Would they look to you for this kind of guidance?
Possible Use Case #3: Sustainable Professional Style
Who this might work for: Brands specializing in sustainable, ethical, or circular fashion for professional settings
The scenario: Your customers want to make ethical purchasing choices but need clothes that work in professional environments. They’re looking for both sustainability AND office-appropriateness.
How you might use Idea Boards: Curate boards that prove you don’t have to compromise professionalism for sustainability.
Examples:
- “Sustainable Business Professional Wardrobe”
- “Ethical Brands for Office Wear”
- “Circular Fashion for Corporate Settings”
Why it might work on LinkedIn: Sustainability is a business value topic on LinkedIn. Professionals discussing corporate responsibility, ESG goals, and ethical purchasing are actively engaged on this platform.
The question: Is sustainability core to your brand identity? Do your LinkedIn followers care about ethical fashion in professional contexts?
Possible Use Case #4: Corporate Gifting (Shop with Me)
Who this might work for: Any brand that sells products appropriate for corporate gifts—leather goods, accessories, home items, quality apparel
The scenario: Your B2B customers (marketing teams, HR departments, sales teams) need to choose client gifts, employee recognition items, or conference giveaways. Multiple stakeholders need to weigh in, but coordinating via email is inefficient.
How you might use Shop with Me: Create a collaborative board where the team can add options, remove what doesn’t work, and reach consensus together in real-time.
Examples:
- Marketing team building “Top Client Holiday Gift” board
- HR curating “Employee Milestone Recognition” options
- Sales team selecting “Conference Giveaway” items
Why this might work on LinkedIn: This is a genuine B2B use case. Corporate gifting requires group decisions, and Shop with Me solves a real coordination problem.
The question: Do you have B2B customers or corporate accounts? Would collaborative gifting boards make their purchasing easier?
Possible Use Case #5: Behind-the-Scenes Business Insights
Who this might work for: Any brand comfortable sharing merchandising strategy and business thinking
The scenario: You’re positioning your brand as an innovator and thought leader. You want to share how you make buying decisions, what trends you’re betting on, why you chose certain products for the season.
How you might use Idea Boards: Create boards that showcase your upcoming collection or seasonal strategy, but frame it as business insight rather than product promotion.
Examples:
- “Spring 2026 Buying Strategy: Why We’re Betting on These Trends”
- “Behind Our Holiday Collection: The Data That Drove Our Choices”
- “Sustainability in Action: Our Circular Fashion Commitments”
Why it might work on LinkedIn: Thought leadership performs well on LinkedIn. If you can demonstrate strategic thinking and industry expertise while showcasing products, you’re building brand authority.
The question: Are you comfortable sharing business strategy publicly? Does your brand have insights worth sharing beyond just “here are our products”?
Does sharing products on LinkedIn make sense for YOUR brand?
Here’s what we’d love to hear from you: Would any of these strategies work for engaging YOUR customers on YOUR LinkedIn presence? The answer probably depends on:
Your customer base: Do they engage with you on LinkedIn? Are they active professionals looking for solutions to work-related challenges?
Your brand positioning: Are you positioned as an expert in professional style, business solutions, or industry-specific needs? Or is your brand primarily lifestyle-focused?
Your LinkedIn presence: Do you have an established LinkedIn following? Are you already creating content there, or would this be starting from scratch?
Your bandwidth: Do you have the capacity to create genuinely helpful content, or would this feel like another channel to maintain?
When LinkedIn Probably Doesn’t Make Sense
Let’s be honest about when this platform isn’t worth your time:
If your brand is purely lifestyle-focused: Instagram and Facebook are better channels for casual, aspirational fashion content.
If your customers don’t use LinkedIn: No point investing in a platform where your audience isn’t active.
If you can’t commit to helpful content: LinkedIn punishes promotional content. If you’re not willing to lead with value, don’t bother.
If you’re already stretched thin: Better to excel on one or two platforms than to be mediocre on five.
What We’d Love to Hear From You
We added LinkedIn as a sharing option because the technology allowed it. But whether it’s strategically valuable—that’s what we’re trying to figure out. Your experience and perspective would genuinely help and we promise to share what we learn.
- Do any of these use cases resonate with your brand and customer base?
- Are we thinking about this correctly, or are we missing better opportunities?
- Have you successfully engaged customers on LinkedIn in ways we haven’t considered?
- Is LinkedIn just not worth the effort for fashion and lifestyle brands?
What’s Next
This series continues with:
- When to use private Shop with Me boards for VIP customer experiences
- How to build cross-platform campaigns that amplify results
Want to see how Idea Boards work? Visit the Stylaquin demo store and create one yourself. Or check out this live example to see how they appear when shared.
LinkedIn might be a powerful engagement channel for your brand—or it might not be worth your time. We think there are genuine use cases, but we want to hear what merchants actually think: What would make LinkedIn valuable for YOUR Shopify store?
Let us know in the comments. We’d love to get your take.
