Is the shopping experience one of your key competitive advantages?
Key competitive advantages are what sets you apart. They’re often things like a tight market niche, wide selection, exclusive products, or low prices. Take a moment to ponder your current key competitive advantages. When you look at the landscape of your competition, what makes your online store stand out? Seriously, take a minute. I’ll wait. Are they obvious, how do customers know about them, would they make prospects come back? Retailers spend a lot of time, energy and money on making the in-person shopping experience memorable and a whole lot less on the online experience. That’s not because they don’t care, it’s because it’s hard to significantly differentiate a store beyond changing the images, brand colors or theme. The actual experience of online shopping is mostly the same no matter what store you shop at.
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
Major brands use the shopping experience as a competitive advantage
When you walk into an Apple store, the first thing you notice is how different the shopping experience is. Visit any IKEA and you walk along on a journey that is totally different than other stores. Every major department store is constantly working to engage and delight shoppers so they will have a memorable shopping experience that will make them want to come back. Then you get to online and it’s all largely the same.
When online shopping got going I had lots of people assuming that I would head for the web, or become “dot gone” as we dubbed it. The web was new and cool, but it wasn’t fast enough to be really interesting. Online design was in it’s infancy. Years later it’s fast, but still not all that interesting. This is truly remarkable because the actual shopping experience has ALWAYS been a huge differentiator and key competitive advantage for brands that understood how to leverage it. It’s especially important for brands catering to women shoppers who are more likely to shop for fun, and who look for and appreciate beauty.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
So how do you make the online shopping experience one of your key competitive advantages?
If your store is on Shopify, creating an engaging and memorable shopping experience is as easy as adding the Stylaquin app to your site. Shoppers who use Stylaquin when they shop are three times more likely to come back. What would you pay to have 20% of your visitors come back three times more often? What would that do to your SEO and Google rank? What would that do to your sales, especially since those repeating customers are 9% more likely to convert. That’s the power of being remarkable. That’s why big brands are putting so much effort into their shopping experience. That’s why Stylaquin can be your key competitive advantage.
Stylaquin is leveling the playing field for Shopify stores. Stylaquin transforms the online shopping experience. Shoppers who know what they want, and just need to find it fast, can shop the old fashioned way. Shoppers who want a different experience, one that’s faster, more visually interesting and that offers additional tools to make the experience more engaging, can use Stylaquin. It’s easy to add, takes about fifteen minutes to set up, and depending on which Shopify plan the store is on, costs less than a dollar a day.
Your key competitive advantages are what sets your brand apart and creates customer loyalty. Being remarkable is a key competitive advantage. So go ahead and be remarkable. Stylaquin makes it easy!
