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multiple images of the same person and text that says "Are showing too many images killing sales?

How many images do you need to sell a product?

March 26, 2024

Do more images sell products better? While Stylaquin is my current focus, I’ve been a catalog Art Director for over 30 years. In catalogs, you pay for every inch of space so understanding which images sell, and which don’t sell,

Picture of a Rube Goldberg machine with text that reads "How to make your website interactive, so Google will Like you.

How to create interactive content Google loves!

March 18, 2024

What does having “Interactive” content mean? Google sees Interactive content is any type of content that requires active engagement from its users, more than just reading or watching. This can include quizzes, polls, calculators, interactive infographics, and other forms of

The future of online shopping is not this in front of a man wearing AI Goggles.

The future of online shopping is actually easy

March 12, 2024

Whatever is easy to do… A year or two after the iPhone came out on 2007 everything was abuzz with the sound of people predicting the demise of desktops. I was at a CEO roundtable when several really smart people

Layout created in Stylaquin showing 4 images of models wearing a red scarf and "Make Instagram Reels in under one minute!"

How to make a fabulous Instagram reel in under 1 minute

March 5, 2024

You can make a fabulous Instagram reel in less than one minute with Stylaquin https://youtu.be/Nk5Rj6WYwQ8 BIG shoutout to John Collins for coming up with this idea! In a recent demo for Stylaquin, John pointed out that Stylaquin would make it

Image of a mobile phone with a shopping cart and "Discover the stages site visitors go through with shopping online."

From Awareness to Retention: 4 phases of online shopping

February 27, 2024

Four phases of the customer’s online shopping journey In the past decade, online shopping has transformed from a convenient alternative, to the primary method for many consumers worldwide. Particularly on platforms like Shopify, the rise of online clothing stores has

Image of a stop watch on a grey background with the words "What if shoppers stayed 3:55 longer? How would that impact your SEO? Stylaquin."

How to get site visitors to stay a whopping 3:55 longer.

February 20, 2024

Adding almost 4 mins in time on site does magical things to SEO I didn’t pick 3 mins and 55 seconds out of a hat. That’s how much additional time on site one of the larger newly Stylaquin enabled stores

The title Fun with AI over an AI generated image of a hand using a compact slicing device called Diarexigen.

Fun with AI – NEW anti-diarrheal drugs and IKEA products

February 5, 2024

From the sublime to the IKEA potholder of your dreams Every now and then I need to take a break and giggle. I asked ChatGPT to act as the Chief Marketing Officer for a major pharmaceutical company. Then I asked

Nine Shopify apps to boost your online engagement, with an image of a laptop.

9 Shopify Apps to Boost Your SEO Engagement Score

January 31, 2024

Wondering how to get visitors to stay longer, view more products and come back more often? Here are 9 Shopify apps that can help If you have done the work to get more visitors to your site, well done! (Here’s

Five smiling people with the text How to engage humans so google rewards you.

How to Bust Out Your Google Engagement Score!

January 22, 2024

Using engagement to improve your Shopify site’s Google rank Last week’s post was about how to get more traffic to your Shopify site. Once you get some traffic coming in you need to engage it. Google’s key metric for Google

Picture of congested traffic and with type that says "11 ways to get more traffic to your site for free.

11 ways to get more free organic traffic

January 17, 2024

How to get free organic traffic to your Shopify store One of the questions I get asked most at Stylaquin demos is “Does Stylaquin bring traffic to a website?” The answer to that is yes and no. Stylaquin engages and

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