What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging the product name for SEO success.
Once a product is popular and well known, i.e. Bean Boots, iPhone, Levis; the name is the keyword. For most products though, the product name is an easy opportunity to get keywords into the most important tag for Google, the H1 tag.
Example: Essential Cashmere Sweater
What would a customer type into Google if they were looking for this sweater? In this example, the manufacturer named the sweater “Essential Cashmere Sweater” so we’ll use that as the starting point. The more you can drill down, the more likely it is that you’ll find a connection.
What sets this sweater apart from the competition is that it is made from, more expensive, but cruelty-free methods of wool-gathering. Cruelty-free is a good keyword for this product and we’ll add it to the title. So now we have Cruelty-free Essential Cashmere Sweater.
Are there any other things that customers would type into Google if they were looking for this sweater? The (fictitious) company that makes the sweater has created content on their site that supports their mission. They also have a large following on social media, so the brand name, Karma Isles, may be something customers would search for. Women’s is another keyword that could help Google determine if it is a good fit for what their customers searched for.
Women’s Karma Isles Cruelty-free Essential Cashmere Sweater is a mouthful, but it is also a goldmine of searchable terms. You could also call it, Karma Isles Women’s Essential Cashmere Sweater—Cruelty-free, or The Essential Women’s Cashmere Sweater, a Cruelty-free classic from Karma Isles.
It’s easy to dismiss this naming strategy as not on brand. Branding is important, but free organic traffic is, well, free traffic to an item potential customers are looking for. As a wise mentor once asked me “Do you want to be pure, or do you want to be rich?”
If you’d like more information on how to improve your Shopify site’s SEO on the product level, click to download the Smart Shopify SEO Builder. It’s free and loaded with good info.