Your customers are why you have a business. Understanding who your customers are and what motivates them creates the perfect framework for great marketing. It’s much harder to sell to someone you don’t know. Personas allow marketers to visualize their customers so they can create a connection that will not only sell more products but will help create an emotional connection to your brand that keeps customers coming back. This guide will help you understand what personas are, how to create them, and finally how to use that information when you are marketing to them. We have also included a Persona Builder worksheet to make the process easier. Click the image below to download your copy. Let us know what you think, we love your feedback!