Did you know that, when it comes to SEO, your website pages count more than posts?
Adding pages to your site that focus on your key attributes is a great way to add links that can be used on multiple products. For our example, let’s say you are selling cruelty-free cashmere sweaters, adding pages like “Why Tibetan goat herders comb their herds” or “Cashmere shouldn’t be cruel” where the copy talks about why it’s important and also contains links to other resources, tells Google that this is something that matters. Google looks at the web of connections and ranks them (they won’t tell you exactly how) and then it serves up the top contenders. You will also be more likely to have others link to your internal pages, which is SEO gold.
If you’d like more help with improving your Shopify SEO download the Smart Shopify SEO Builder. It’s free, and packed with useful information.