They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site?
Power-shoppers come in all shapes and sizes but they share one thing — they love to shop. It’s really that simple. They like finding new things and they shop for entertainment. They are the ones who always have the perfect gift and who others go to for recommendations.
They find new sites lots of ways, it’s their hobby, so they are always looking for new places to shop. Pinterest, Facebook, Instagram, magazine articles, friends and of course Google are all ways to get noticed. Post products and pictures that feature your best sellers, new and unique products. Don’t over-think it, just keep the feed full of what you sell. Ask customers to send pictures of themselves with your product and post them. Ask customers what their favorites are, start a conversation. Power-shoppers want to be entertained and engaged.
Google is a tough nut to crack if you don’t want to pay for ads. Google’s customer is the person searching, not the company who buys ads. If Google doesn’t serve up great search results, customers will head over to other search engines. Google uses several metrics to select which sites to serve up below their paid ads, but the most important is engagement. The best way for them to determine if any site is going to please the searcher, is whether other searchers bounce, or do they shop and engage with the site?
The easiest way to get Google’s attention is to add Stylaquin to your Shopify site. Power-shoppers who use Stylaquin when they shop spend 70% more time on site, view over 100% more items and have a 3.5% higher conversion rate. They also return more often and buy more when they do. Google sees the increase in engagement and rewards the site with more customers—no additional ad spend needed. If you have a Shopify site visit the Shopify App Store to learn more about Stylaquin.
This easy to understand, eight page guide, will teach you how Google sees your website (hint: It’s not the way you do) and how to leverage that for more traffic and more sales. Download your copy today!