When you are trying to compete in a crowded marketplace, you need to stand out. There are several ways to do that: The lowest prices, the best service, unique products, interesting promotions, creative social media, and so on. Several of those are problematic from an ROI perspective. All require time, money and attention. The thing that is not on everyone’s list is innovation.  Innovation is easy compared to trying to discount you way to the top.

How do you become innovative?

Try new things, use new tools, be the first kid on the block to have something cool. Tech innovation does have the occasional hiccup, but the tradeoff is being at the forefront, standing out, being a leader. Is that important to your customers? If they are younger it is very important, if you want younger customers it is very important. 

Check out this video to see something that can totally transform any Shopify website in about 10 minutes.