Why don't customers come back to your website?

The answer is simple: your site is boring.


Dropping a truth bomb here—most websites are boring, but there’s nothing wrong with that! Boring sites are great for a lot of shoppers, especially those who already know what they want and just need to buy it. But if you want to stand out from the crowd and get more traffic and sales, then you’re going to have to do something different.

The thing is, there are probably tens of thousands of websites that sell what you do. To get your site ahead of the pack, first you need to get the basics right, good products, strong brand, good SEO, but once that’s all dialed in, you’ll still be competing with hundreds, if not thousands of stores. Of course there are some time tested strategies for making your site more engaging and worth revisiting like: Exclusive products, Seasonal sales, and Loyalty programs.

Young woman looking at her computer screen with a bored expression. Text that says "Why don't customers come back to your website?" is int the upper left corner.

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But let’s be honest, everyone thinks they have amazing products, most stores have seasonal sales, and loyalty programs have been around for a very long time. So is there anything new out there that moves the needle? If the simple answer to “Why don’t customers come back to your website?” is that it’s boring, then maybe the simple solution is to make your site more fun to shop. A new Shopify app called Stylaquin does just that. It gives your site the tools that power shoppers love.

  • So your site is more beautiful.
  • So customers can shop faster and view more products.
  • So customers can collect and curate all the products that interested them in one place, changing colors and sizes, even moving products around so they can see what they liked all together before adding anything to the cart. 

It also gives you actionable insights into what customers looked at, and what they liked, not just what they bought. Here’s a short video that explains how you can transform your website in about four clicks with no monthly fee AND you’ll even get the first 14 days free. Time to make online shopping fun!