So you have a Shopify website, and you have great products, and everything looks good, but you don’t have a great conversion rate. What improves the conversion rate and how hard is it to do? Let’s start with what changes can improve your conversion rate.
Discounting: Discounting and regular sales will improve the conversion rate, it’s a tried and true method, but it also hurts the bottom line. If you are already swimming upstream, discounting may not be the best answer. Discounting means you have to sell even more to make ends meet. It’s really hard to win a race to the bottom. That said making sales a part of your overall strategy is smart. It can help move older inventory and bring in prospects if tied to other channels like social media and advertising.
Exclusive Products: Having exclusive products is a fabulous way to improve conversion rates. If you are the only one who has a special item, then customers can only buy it from you. Ask your vendors if there are any products you can have as an exclusive, even for a period of time. You may be able to get exclusives on a particular color or for a particular design. It never hurts to ask. Finding smaller, unique vendors who will work with you on shipping and minimums is worth the effort.
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Trust: When customers trust you, and trust your site, they’re more likely to buy from you. Make sure you have an “About” page that shares your story and your values. Be sure to share your story on social media as well. Most importantly live your values. We all like to buy from brands we like and trust. You can’t build trust overnight so make sharing what you are doing to help others, and what you do to generally make life better, whatever that may be.
Are there Shopify Apps that can increase conversion rates? Yes, though many are tied to discounting. To get the most bang for your buck, look at apps that increase engagement as well. Adding Stylaquin to your site is a great way to increase time-on-site, the number of items viewed and the number of return visits. All of that will help increase your site’s conversion rate.
If you would like to learn more about Stylaquin and see how it increased Sales, Orders, online sessions AND conversion rates, visit: https://www.stylaquin.com/white-paper-for-beta-test/.