Time on site is the term used to measure how long a visitor stays on a website. Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor spends on a website, the more likely they are to interact with the content, explore different products, and ultimately make a purchase.
Time on site does a lot of good things for your site. Let’s break that down into 4 components.
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So to wrap all this up, time on site is an often overlooked metric that absolutely impacts your site rank with search engines. Making your site more attractive, more personal, more interesting and more fun to shop will entice your customers to stay longer, buy more and come back more often.
If you’d like to watch this as a video here’s the link.