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There's a Privacy App called Permission Slip that's Coming for Your Customers
I’ve said it before, and I’ll say it again, bad marketers are like fire ants, they find any little crack in wall and they swarm in to get at the goodies. Privacy apps are proof that customers are fed up and saying “STOP!” As this gets worse, and it will, there will be apps and hoops and bots, and, and, and… Bad marketers are making it hard for the rest of us. Bad Marketers—stop it!
What is Permission Slip?
Permission Slip is an app for Apple and Android phones that’s free from Consumer Reports that promises to banish ads and make the internet safe for browsing. The gadget guys were breathless about how great it was in the article I read. I haven’t added it to my phone yet because I like being marketed to. Permission Slip’s fate will be determined by customers who may discover that no ads isn’t ideal either. Good marketing actually make their lives better by sharing solutions to their problems, showcasing new things of interest, and highlighting great pricing on things they buy. Great marketing makes shopping fun, creates community and inspires devotion.
So why are customers resorting to apps?
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
The problem is that we need to get real about what it takes to get customers and keep them. It isn’t bombarding them with sales and ads, and it isn’t stalking them. (Though the stalking thing does seem to work better than I thought it would. Yah, my hands are not clean on this.) Regardless of what black arts we dabble in, the truth is that our relationship with our customers is largely transactional. Online stores without a brick and mortar location are especially vulnerable to losing the fun factor of shopping.
Shopping is either a chore or entertainment
There are folks who hate to shop and only do it to eat, and not be naked. There are folks who love going shopping and can’t wait to see what’s new or on sale. Cyber Monday sends chills up their spine. Online shopping is currently designed for the folks who want to get in, find what they need, and get out fast. We should maybe give a little more love to the ones who actually love it, since they spend more. Just saying.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
And then there’s the confusion factor
Have you ever watched someone who loves to shop actually shop? They open a different tab for each product they like because they want to consider it, but don’t want to add it to the cart. This is a great truth. All the folks reading this, who love to shop, are smiling and nodding, while the non-shoppers are having an Ah Ha! moment about all the times they borrowed a computer and thought “Good grief, why would anyone have so many open tabs?”
Who are these strange people?
For the sake of gender equality we’ll just call them power-shoppers. (Women! They’re mostly women!) Power-shoppers like choice. Power-shoppers don’t want just a blue shirt, they want the perfect blue shirt that goes with the pants they love, and the jacket, and the shoes. Power-shoppers deserve an elevated shopping experience that works for the way they shop. If you want to see what that looks like, (and you managed to ignore all the cool blinking images in this post), check out Stylaquin! Stylaquin is a Shopify app that transforms the online shopping experience for power-shoppers. Shoppers stay longer, view more items, come back more often, and buy more when they do! Go ahead and check it out!