What makes a Shopify site absolutely sensational?
Are you a Shopify site owner wondering how to make your site really stand out? Are you thinking there’s a simple but powerful something that will magically make your site amazing? The answer is it depends on where you are on the journey.
Do you have enough traffic?
If you don’t have a steady stream of visitors coming to your site, focus on that first. If you can’t afford to run ads yet, here’s a link to a post on 11 ways to get more free traffic. Let’s assume that this isn’t your first rodeo and you want to dazzle the traffic you have and get more repeat visitors. Are you ready to go beyond good and get to great?
It’s about how the site makes them feel
Let’s be honest, online shopping is designed to find what you already know you want quickly and checkout fast. It’s the self-service line at the checkout. Online retailers are more focused on the checkout and how to track customers, than they are on the actual experience of shopping. If your idea of a great website experience is Amazon, stop reading here. If you want to make your Shopify website sensational, you’ll have to think about how customers feel when they shop. Are they in a hurry? Are they just browsing? Do they know what they want? Do they want to be entertained?
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
Wow! is what you’re shooting for
The internet is designed for item shoppers. Item shoppers know what they want and they want to find it quickly. Item shoppers are more likely to be men and women, though we all have moments when we just need to GET IT DONE and those where we can kick back and explore. The get it done part is built into the DNA of every website. Logical groupings, meaningful filters, and general organization are what make it seamless. But browsers (A.K.A. Power shoppers) are looking for ‘Wow”. They want to see things they’ll love, from fishing lures to fishnet stockings, it doesn’t matter what you sell.
Wow can come from great products. Wow can come from great prices. Wow can come from great photography. Wow can also come from adding Stylaquin to your Shopify site. Great products are a must. Great prices can be expensive, because they cut into margin. Great photography is expensive, though if you get it right, it’s priceless. Adding Stylaquin is easy and starts at just $29/month. (Genuine bargain.) Stylaquin makes browsing faster and more fun. It also takes all the product images and creates full page layouts, like a magazine, which are more interesting than clicking through each picture one at a time.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
Is your Shopify site worth coming back for?
Let’s face it, there are millions of websites to shop from. Unless you have an established brand that has already built a following it’s hard to get site visitors to come back a second time. Stylaquin shoppers are 3X more likely to come back and they are up to 6% more likely to convert when they do. That’s because of the “Wow”. Part of the “Wow” worth returning for is the Idea board, where shoppers can collect and curate all the things that interest them. The Idea Board is persistent as long as the cookie lasts, so everything they liked is right there waiting for them when they visit next. I honestly don’t know of any other app that can give Shopify sites enough browsing “Wow” that customers will be 3X more likely to come back.
If you have any ideas for making a Shopify site sensational add them in the comments. We love to hear from you!
