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Stylist and her customer share Shop with Me online

Private Boards Create VIP Shopping Experiences

December 8, 2025

We’ve covered how to use Idea Boards on Facebook, X, and LinkedIn—platforms where you’re reaching broad audiences and maintaining control through read-only boards. Everyone sees your curated collection, shoppers can browse and buy, but you control what’s on the board.

Merchant thinking about showcasing Products on LinkedIn

Showcasing Products on LinkedIn? Good Idea—Bad Idea?

December 1, 2025

The addition of LinkedIn as a sharing option for Shopify’s “Shop with Me” feature sparks debate on its usefulness for merchants. While platforms like Facebook and Instagram encourage product discovery, LinkedIn’s professional focus requires unique strategies. Examples include curated boards for professional attire, business travel, and sustainable fashion targeting engaged customers seeking genuine value and insight. Continue reading →

Turn Buzz into Sales shows a speeding X.

How to Turn X-Twitter Buzz Into Sales

November 22, 2025

Twitter—now X—moves fast. A trend can explode in minutes, dominate the conversation for hours, and disappear by morning. For fashion and lifestyle brands, this creates both a challenge and an opportunity. The challenge? Traditional e-commerce marketing moves too slowly. By

Turn Facebook Fans Into Active Shoppers

November 17, 2025

You’ve built a Facebook following. They like your posts, comment on your photos, engage with your content. But are they shopping? Most fashion and lifestyle brands treat Facebook as a broadcast channel—a place to announce new arrivals and hope someone

graphic showing the old stats and new stats.

Our Stats Were Inflated (Here’s Why)

November 13, 2025

We’ve been reporting 200% engagement increases and 3X conversions. Those numbers were inflated. Here’s what actually happened, the corrected data, and why we’re being transparent about it. Continue reading →

Image of a pac man labeled SEO, eating the word engagement.

Engagement Is SEO Candy

November 10, 2025

In May 2025, a Shopify store selling equestrian gear saw something remarkable happen. Their organic traffic jumped 700% in a single month. They hadn’t changed their SEO strategy. They hadn’t bought backlinks. They hadn’t published new content or launched a

Image of an idea board with a banner that says More than a wishlist. It's shared shopping experience.

Save It, Share It, Shop Together: The New Wishlist Experience

November 3, 2025

Saving a product for later used to be a solitary act. Click the heart. Hope you remember to come back. Maybe. But shopping is rarely that linear, and it’s almost never that isolated. People browse on their phones, compare on

Why do people use wishlists? There's more to it than you think.

Why Shoppers Use Wishlists (and It’s Not to Buy)

October 27, 2025

Wishlists Aren’t Just About Saving Products On the surface, a wishlist looks like a simple utility. It gives shoppers a place to save items they’re interested in—nothing more, nothing less. But if that were really all there was to it,

More than a wishlist and an image of a computer showing the Idea Board.

More Than a Wishlist: The New Standard for Shopper Engagement

October 20, 2025

When you think of a wishlist, you probably picture a button next to a product that lets shoppers save it for later. Maybe there’s an option to email it or create an account. But the truth is, wishlists haven’t evolved

How UGC Turns Engagement Into Organic Traffic

October 6, 2025

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