Online sales disappointing? Try targeting power-shoppers. Who are power-shoppers? They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site? By and large, power-shoppers are mostly women, though depending on your product selection they could be mostly →
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Becoming a Shopify App Our journey began with an idea, followed by a patent, followed by a sh*t ton of work. The initial plan was to sell Stylaquin to large companies, where we would integrate with each individually. Good plan, bad timing. Before the pandemic hit, we were just coming out of beta and the →
Looking for Shopify Apps that increase sales? Are you looking at Shopify apps to help solve the problem of too few customers? Most apps try to solve this by adding popups, sales channels, affiliates, or just adding re-marketing where ads chase your customers to other sites. There are a lot to choose from and it →
Adding a visual Nudge to boost sales The trick most marketers use to nudge shoppers into customers is to remind them buy, the classic CTA or Call To Action. It has awesome power and should be part of everyone’s marketing bag of tricks. But what about visual cues? Can you get more customers to buy →
5 Ways to Increasing Shopify Sales 1) Get your site to stand out and be memorable. Stylaquin is an engagement engine that adds the tools and experience power-shoppers love. It creates Look Book pages for each product using our algorithm. Instead of clicking through each image one by one, customers see a full page of →
5 simple truths about getting more customers back to your Shopify website Marketers often talk about the Sales Funnel. New customers go in the top and lost customers come out the bottom. The more customers who stay in the funnel, the better your overall sales will be since return customers typically buy more and more →
Are your customers Cheap or Chic? Finding out your customers attitudes towards pricing is not always straight forward. It is also often overlooked in favor of more tangible differentiators like income or gender. Everyone falls somewhere on the Cheap vs Chic scale and, like most things involving data, it’s a bell curve with most people →
Give your Shopify SEO a boost with external links Years ago, I helped out a non-profit, and they asked if they could do something for me in return. I asked them to link to my website, and I linked to theirs in return. A few months later, my site’s Google site rank skyrocketed. It turned →
How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well, most of the time anyway.) But how do you come up with new ideas? Do you wait for inspiration to strike? Is there a process? YES! Having spent over 30 →
Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is. Your customer personas should reflect who your customers are, so first, you’ll need some data to work with. Shopify doesn’t provide much customer information →