Stylaquin

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Woman lying on her couch shopping online with text that reads "Is Shopping on Your Shopify Site Easy or Sleazy?

Easy or sleazy – the problem with buy, Buy BUY!

October 1, 2024

There’s a fine line between making it easy to shop and sounding sleazy I recently started noticing a new feature on Shopify that adds a Buy button to the thumbnail images. Think about that for a minute. It obscures the

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"When I'm in a Room Full of Women" in text with an illustration of many women below.

When I’m in a room full of women

September 23, 2024

It feels welcoming Last week I went to the Women Leading Change conference. As I walked around in a room full of women I was impressed by the kindness, the generosity, and the staggering number of crazy talented women suffering

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Laptop with arrows streaming in and a phone with happy hearts and a shopping cart

Which is more important Traffic or Engagement?

September 16, 2024

Which is more important, getting traffic or having engagement? It’s easy to say both, but it’s really a timing issue. In the beginning, you need traffic, and engagement is more of a signal of how well you’re getting your message

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Shopping Showdown Headline with two women shoppers labeled Pinterest and Stylaquin.

Stylaquin vs. Pinterest: The Shopping Showdown

September 9, 2024

Stylaquin vs. Pinterest: The Shopping Showdown Why Women Love PinterestPinterest is a treasure trove of inspiration. Whether it’s planning a wedding, decorating a room, or finding fashion ideas, it’s where women curate their dreams and explore new ideas. With the

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Woman happy with her online choices.

What is the impact of discovery on engagement?

August 26, 2024

Discovery is a big part of engagement Discovery is when customers find new things they are not actively searching for. It’s that “Oh wow, cool!” moment of shopping. When you look at your customers’ journey, how much time do you

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Cancer showed me a blindspot men have about women shoppers

Cancer helped me see a blindspot men have about women

August 19, 2024

About six years ago I was given the gift of breast cancer. I say gift because it gave me insight into many, many things. No one is more surprised than I am that one of the biggest insights I had

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Man arm wrestling with a robot. Text reads AI is killing traffic x conversions. You won't win.

AI is killing the traffic X conversions equation – boom!

August 5, 2024

What matters when it comes to web traffic? So much of being successful online is a complex numbers game. Opening a new store on the web is like opening a store in one of the remote reaches of the planet,

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illustration of man in front of a mobile phone with a button that says "Too Small".

Focusing on Mobile May be Costing You Money

July 30, 2024

66% of all online purchases are not on mobile Mobile is important. 77% of all online retail visits are on mobile. So shoppers are coming on mobile, but they are buying on desktop. Let’s take a moment to look at

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Cartoon of a woman's mouth saying Wow! and the Stylaquin logo

What makes a sensational Shopify site?

July 15, 2024

What makes a Shopify site absolutely sensational? Are you a Shopify site owner wondering how to make your site really stand out? Are you thinking there’s a simple but powerful something that will magically make your site amazing? The answer

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Woman's mouth with a pill labeled "stupid" in her mouth.

I take a stupid pill when marketing my business—why?

July 9, 2024

Why do savvy marketers draw a blank for their own site? I know a lot of great marketers, people who get paid big bucks to write copy, create campaigns, and design cool things. Yet, when they get to their own

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