Excited woman shopping on her phone saying "Yes!"

Why Fun Shopping is the New SEO Winner

Every January, we set resolutions for our businesses. Improve conversion rates. Reduce cart abandonment. Optimize for mobile. These are all worthy goals, but I’ve been thinking about something different lately. What if this year, instead of focusing on metrics that

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Sarah Fletcher and Yacine Hacine on the AIGS podcast

Stylaquin on the AI Growth Podcast

How is Stylaquin is Transforming E-commerce? I chatted with Yacine Hacine for an episode of The AI Growth Blueprint. We talked about what it takes to create personalized shopping experiences. We discuss the innovative features of Stylaquin and how they

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Stylist and her customer share Shop with Me online

Private Boards Create VIP Shopping Experiences

We’ve covered how to use Idea Boards on Facebook, X, and LinkedIn—platforms where you’re reaching broad audiences and maintaining control through read-only boards. Everyone sees your curated collection, shoppers can browse and buy, but you control what’s on the board.

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Merchant thinking about showcasing Products on LinkedIn

Showcasing Products on LinkedIn? Good Idea—Bad Idea?

The addition of LinkedIn as a sharing option for Shopify’s “Shop with Me” feature sparks debate on its usefulness for merchants. While platforms like Facebook and Instagram encourage product discovery, LinkedIn’s professional focus requires unique strategies. Examples include curated boards for professional attire, business travel, and sustainable fashion targeting engaged customers seeking genuine value and insight. Continue reading

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Turn Buzz into Sales shows a speeding X.

How to Turn X-Twitter Buzz Into Sales

Twitter—now X—moves fast. A trend can explode in minutes, dominate the conversation for hours, and disappear by morning. For fashion and lifestyle brands, this creates both a challenge and an opportunity. The challenge? Traditional e-commerce marketing moves too slowly. By

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Turn Facebook Fans into Active Shoppers. Image of happy woman with a laptop.

Turn Facebook Fans Into Active Shoppers

You’ve built a Facebook following. They like your posts, comment on your photos, engage with your content. But are they shopping? Most fashion and lifestyle brands treat Facebook as a broadcast channel—a place to announce new arrivals and hope someone

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Image of a pac man labeled SEO, eating the word engagement.

Engagement Is SEO Candy

In May 2025, a Shopify store selling equestrian gear saw something remarkable happen. Their organic traffic jumped 700% in a single month. They hadn’t changed their SEO strategy. They hadn’t bought backlinks. They hadn’t published new content or launched a

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