Woman's hand holding a stopwatch

How Time on Site impacts SEO

Enticing customers to stay longer can have a big impact on your SEO rank Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor

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Cartoon Whack-a-mole game with a hammer labeled "Search"

AI is going to destroy keyword SEO

AI built websites are going to destroy keyword SEO Here’s a bold prediction about how AI will change SEO: engagement is going to become the single most important metric in determining your website’s Google rank, and it’s going to happen

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Cartoon image showing New versus best seller on a blue and yellow background.

New versus Best Sellers

New versus Best Sellers and how best to leverage them both Highlighting new items and best-selling items is just good marketing. They are both great way’s to get customer’s attention, but they function differently in marketing, though there is overlap

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Magician with dramatically outstretched arms showing the title "Magic Words".

How to Increase Sales with Magic Words

Want to increase sales? Try using these magic words! Hi, Sarah Fletcher, Stylaquin founder here. For those of you who don’t know me, I’ve been a catalog design expert for the last umpteen years. I’ve worked with a lot of

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Illustration of a woman in front of a computer text that reads "SEO metrics that matter"

What Metrics Matter to Search Engines?

SEO rank is determined by these 4 basic metrics For those of you who are trying to tackle SEO, or Search Engine Optimization, the first thing to remember is that search engines are just machines that use an algorithm to

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Dial with three faces, from not happy to happy. The text reads "Does your Conversion Rate need help? Tips to consider"

What improves Shopify conversion rates?

Three main drivers So you have a Shopify website, and you have great products, and everything looks good, but you don’t have a great conversion rate. What improves the conversion rate and how hard is it to do? Let’s start

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