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diagram of a store that says how men do shopping with very short straight lines and how women do shopping with lots of squiggly lines. the word "men" has been crossed out and replaced with "item shoppers" and the word "women" has been crossed out and replaced with "power shoppers".

Do women shop differently than men? Yikes—Is that sexist?

January 1, 2024

Or is that missing the point entirely? History is so littered with the bones of misogynist “truths” that typically we either take them as gospel, or take them for granted. But sometimes there’s a hidden nugget of truth that is

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Santa using an iPad with Happy Holidays from your friends at Stylaquin

Happy Holidays! See you in 2024.

December 18, 2023

Wishing You, and Yours, a Merry and Bright Holiday Season! With all that’s going on in the world it is more important than ever to take time to laugh and share goodwill. The world is a beautiful magical place. We

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Robot hand and human hand touching either side of a crying laughing emoji.

AI isn’t quite there yet—Epic fail, LOL

December 11, 2023

It seemed like a simple request—nope. I wanted to create a graphic for 3 Easy Ways to Get More Sales This Season. Nothing fancy, just the title with some holiday whimsy. I though it would be fun to start with

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Image with table and icons floating above. Texts reads 5 Elements of Value for clothing and apparel (according to Bain & Company)

The 5 Things Apparel Shoppers Want

December 4, 2023

Knowing what your customers want makes marketing easy (er) I ran into an interesting study by Bain & Company that focuses on what customers perceive as the elements of value. The group identified 30 separate elements and grouped them in

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Holiday wreath with a Santa hat decoration and the words "3 Easy Ways to Get More Sales this Season

3 Easy Ways Get More Sales This Season

November 27, 2023

Here are 3 easy ways to get more sales between now and December 24th The holidays are here and if you’ve gotten all your promotions ready ahead of time—congratulations! If you didn’t quite have time, or just want to boost

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The word "thank you!" on a blue background with a picture of Stylaquin founder Sarah Fletcher below.

Focusing on Gratitude

November 20, 2023

This time of year it’s easy to focus on the hustle and not the gratitude Nose to the grindstone. Peddle to the metal. Go. Go. GO!  This time of year it’s especially important to slow it down, take a breath

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Hand holding a megaphone with a chalkboard behind it that says "Make more sales".

Get more WOW from the products you have now

November 13, 2023

How to Promote the right products on your Shopify store’s home page Imagine your home page as the digital red carpet to your store, where you have the power to make a dazzling impression on potential customers. When you strategically

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Photo of a laptop with a miniature shopping cart in front of it filled with bags and boxes.

Nail the Sale Before the Cart – Browse Baby!

November 6, 2023

Before the Cart: Using Stylaquin’s Idea Board to Curate Your Customer’s Journey We all know where a purchase begins, or do we? The cart is actually the midway point, not the beginning and not the end of a customer’s purchase

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Red Holiday bow on a green background. Type reads "8 great holiday marketing tips! And a free gift"

8 Great Tips to Kickstart Your Holiday Marketing! + FREE gift

October 24, 2023

Get Your Holiday Sales off to a Sane Start Okay, so it’s October, and Halloween is almost upon us, which means Thanksgiving is right around the corner, and then OMG the holidays and the busiest time of the year are

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Color pigments in bold primary colors. Green, gold, magenta, orange, and blue make a circle on the left side.

Use Brand Colors to Make Your Shopify Store POP!

October 19, 2023

Brand colors can make your site more consistent and more recognizable. Think of your company as a person. The core values are its soul, the name is the body, the logo is the little black dress, and the brand colors

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