Stylaquin

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Image of the Cover of the Smart Shopify Copy Builder

Introducing the Smart Shopify Copy Builder!

May 5, 2021

Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they

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Image of dots connected by lines on a blue background. Text reads "How to Improve Shopify SEO with Internal Links"

How to Use Internal Links to Improve SEO in Shopify

April 23, 2021

How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying to serve up the best results to any search and to do that it needs

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Horizontal image of a light blue sweater with text that says Product Name: Essential Cashmere Sweater Color: Robin’s egg Women’s sizes: XS, S, M, LG, 1X, 2X Key product attributes: Cruelty-free Fiber content: 100% cashmere Country of origin: Tibet Manufacturer: Karma Isles

Using names to increase SEO in Shopify

April 13, 2021

There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging

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The cover of the Smart Shopify SEO Builder.

Introducing the Smart Shopify SEO Builder

April 8, 2021

Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify on the product level called The Smart Shopify SEO Builder. This guide will help you

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Is Sugar and Spice the Next Technology Disruption?

March 23, 2021

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important. Continue reading →

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So, did it work? Yup, big time!​

March 9, 2021

Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and the increases were HUGE in percentage terms, 400% in year one, over 350% so far

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Are your customers having a “micro moment”?

March 4, 2021

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth

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The 1% Rule

Why some websites get more of traffic and some don’t—the 80/20 rule.

June 24, 2020

You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so. Continue reading →

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Anti-racist resources for non-black people

Anti-racist resources for non-black people

June 9, 2020

While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the better. My friend and neighbor, Ray Rickman, shared a list of anti-racist resources for non-black

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Image of chairs with Lessons from a Chair

Unseen lessons from a chair

May 26, 2020

Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re all the same height. The next time you are at a public seating area, (I

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