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The 1% Rule

Why some websites get more of traffic and some don’t—the 80/20 rule.

June 24, 2020

You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so. Continue reading →

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Anti-racist resources for non-black people

Anti-racist resources for non-black people

June 9, 2020

While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the better. My friend and neighbor, Ray Rickman, shared a list of anti-racist resources for non-black

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Image of chairs with Lessons from a Chair

Unseen lessons from a chair

May 26, 2020

Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re all the same height. The next time you are at a public seating area, (I

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Men buy, women shop

“Men Buy, Women Shop”

May 11, 2020

“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for the way men shop, or more correctly, the way men buy. Retailers have spent a

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Is Stylaquin right for your site?

May 5, 2020

Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets your competition get ahead of you. Here’s a handy decision tree to help you see

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Engagement!

Engagement fixes a lot of problems—more than you think

April 20, 2020

Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting a site to rank higher with Google. But consider this from Google’s perspective. What is

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Is your website fun and sticky?

Is your site fun and sticky, or clicky and icky? Here’s how to fix it.

April 6, 2020

Websites are not designed for browsing. Clicky and icky pretty well sums it up. Think about how many clicks it takes to view one item with four images on the average site. One to get to the image, three more

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One simple tip for getting through rough patches

How to get through a rough patch

March 25, 2020

I don’t normally share my personal life, but my personal life has taught me how to get through the rough patches so I decided to open up a bit. I grew up in a deeply dysfunctional home. Both my parents

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3 innovative ways to increase sales

3 technology innovations that can Increase Website Sales

March 17, 2020

3 Technology Innovations that can Increase Website Sales 1) FindMineFindmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest items that go well with what customers are looking at. It adds a suggestion bar

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So excited to be profiled by Engine!

June 14, 2019

Here’s the link to Stylaquin’s profile by Engine. We are grateful to be selected and super supportive of the work Engine is doing to help promote Net Neutrality. https://www.engine.is/news/category/startupseverywhere-providence-rhode-island

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