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Engagement!

Engagement fixes a lot of problems—more than you think

April 20, 2020

Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting a site to rank higher with Google. But consider this from Google’s perspective. What is

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Is your website fun and sticky?

Is your site fun and sticky, or clicky and icky? Here’s how to fix it.

April 6, 2020

Websites are not designed for browsing. Clicky and icky pretty well sums it up. Think about how many clicks it takes to view one item with four images on the average site. One to get to the image, three more

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One simple tip for getting through rough patches

How to get through a rough patch

March 25, 2020

I don’t normally share my personal life, but my personal life has taught me how to get through the rough patches so I decided to open up a bit. I grew up in a deeply dysfunctional home. Both my parents

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3 innovative ways to increase sales

3 technology innovations that can Increase Website Sales

March 17, 2020

3 Technology Innovations that can Increase Website Sales 1) FindMineFindmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest items that go well with what customers are looking at. It adds a suggestion bar

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So excited to be profiled by Engine!

June 14, 2019

Here’s the link to Stylaquin’s profile by Engine. We are grateful to be selected and super supportive of the work Engine is doing to help promote Net Neutrality. https://www.engine.is/news/category/startupseverywhere-providence-rhode-island

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Fast or Fun?

June 4, 2019

The future performance of your website will depend on how you answer this question: When customers come to your website do they want to buy something they already know exists or do they want to shop for fun? Think about

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Gender bias, e-commerce and artificial intelligence

May 15, 2019

Do you ever just know that something is wrong but you can’t quite put your finger on why? AI is coming. AI will revolutionize e-commerce. AI is the future. But is AI fixing the right problem? When you hear “I

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Online shopping kind of sucks

May 6, 2019

I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women. The web was designed by engineers and coders who value speed and efficiency. They did a

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