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Use Brand Colors to Make Your Shopify Store POP!

October 19, 2023

Brand colors can make your site more consistent and more recognizable. Think of your company as a person. The core values are its soul, the name is the body, the logo is the little black dress, and the brand colors

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Rock your Shopify Store with Killer Apps

October 10, 2023

Navigating the World of Shopify Apps for Stores that Sell Clothing and Accessories Venturing into the Shopify App Store can feel akin to a child stepping into a candy store – so many options, yet so little time. And just

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Hey Marketers—Permission Slip will make you sad

October 5, 2023

There’s a Privacy App called Permission Slip that’s Coming for Your Customers I’ve said it before, and I’ll say it again, bad marketers are like fire ants, they find any little crack in wall and they swarm in to get

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Crazy Better than a Shopify Wishlist!

October 4, 2023

Crazy Better Than a Shopify Wishlist! Wishlists are so old fashioned, and yet they work. Before you sigh and think “Well it’s just something we need to add…” Take a moment to consider something infinitely better. The traditional Shopify wishlist

Woman tailor in a red dress with a turban and a tape measure.

Tailoring the Best Clothing App Experience on Shopify

October 2, 2023

The Perfect Fit: Tailoring the Best Clothing App Experience on Shopify The Intersection of Fashion, Tech, and E-commerce Fashion, with its ever-evolving trends and distinctive personal expressions, has always been an art form that captures both the culture today and

How Time on Site impacts SEO

September 14, 2023

Enticing customers to stay longer can have a big impact on your SEO rank Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor

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Understanding customer intention translates to more sales

August 16, 2023

Intention is key to understanding your customer’s journey There’s a marketing strategy called Jobs to be Done that goes beyond personas. A quick understanding of Jobs to be Done is that the same person may have different needs depending on

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AI is going to destroy keyword SEO

August 3, 2023

AI built websites are going to destroy keyword SEO Here’s a bold prediction about how AI will change SEO: engagement is going to become the single most important metric in determining your website’s Google rank, and it’s going to happen

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New versus Best Sellers

July 6, 2023

New versus Best Sellers and how best to leverage them both Highlighting new items and best-selling items is just good marketing. They are both great way’s to get customer’s attention, but they function differently in marketing, though there is overlap

Magician with dramatically outstretched arms showing the title "Magic Words".

How to Increase Sales with Magic Words

June 23, 2023

Want to increase sales? Try using these magic words! Hi, Sarah Fletcher, Stylaquin founder here. For those of you who don’t know me, I’ve been a catalog design expert for the last umpteen years. I’ve worked with a lot of

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