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Image of notebook with posti-it that says Focus on Repeat Customers

How to get customers to come back

February 17, 2022

5 simple truths about getting more customers back to your Shopify website Marketers often talk about the Sales Funnel. New customers go in the top and lost customers come out the bottom. The more customers who stay in the funnel,

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On one side is a Cheap woman who loves to save money, on the other side is a chic woman who loves to shop for the best

Are your customers Cheap or Chic?

February 11, 2022

Are your customers Cheap or Chic? Finding out your customers attitudes towards pricing is not always straight forward. It is also often overlooked in favor of more tangible differentiators like income or gender. Everyone falls somewhere on the Cheap vs

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gift drawn in stars and connections that says Magic happens when you are kind for no reason

How a link from the Dalai Lama boosted my Google site rank

July 30, 2021

Give your Shopify SEO a boost with external links Years ago, I helped out a non-profit, and they asked if they could do something for me in return. I asked them to link to my website, and I linked to

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How to come up with ideas for good copy

July 1, 2021

How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well, most of the time anyway.) But how do you come up with new ideas? Do

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Four happy women shopping on mobile devices. The Stylaquin logo is on the right side.

Finding your perfect customer

June 25, 2021

Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is.  Your customer personas should reflect who your customers are,

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Fun Graphic of good SEO

Creating Pages to Improve SEO in Shopify

June 17, 2021

How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts? Adding pages to your site that focus on your key attributes is a great way

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Ethical or legal symbol. Businessman hand turns wooden cubes and changes the word 'legal' to 'ethical' on a beautiful yellow table, white background. Business and ethical or legal concept. Copy space.

What are legal requirements for product copy?

June 11, 2021

There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are selling clothing you need to include what the fabric’s fiber content is and the percentage

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Cover of the Smart Shopify Persona Builder

Introducing the Smart Shopify Persona Builder

May 27, 2021

Introducing the Smart Shopify Persona Builder Your customers are why you have a business. Understanding who your customers are and what motivates them creates the perfect framework for great marketing. It’s much harder to sell to someone you don’t know.

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Image of the Cover of the Smart Shopify Copy Builder

Introducing the Smart Shopify Copy Builder!

May 5, 2021

Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they

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Image of dots connected by lines on a blue background. Text reads "How to Improve Shopify SEO with Internal Links"

How to Use Internal Links to Improve SEO in Shopify

April 23, 2021

How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying to serve up the best results to any search and to do that it needs

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