I don’t normally share my personal life, but my personal life has taught me how to get through the rough patches so I decided to open up a bit. I grew up in a deeply dysfunctional home. Both my parents were alcoholics and when I thought things couldn’t get worse, my father died. I slept for a few days, cried till I was dry, then I got back up. I am grateful for all the people who helped me get back up. There were times I thought it would be easier to just stay down, but I got back up. It made me stronger.
I thought when I got to college things would smooth out. I came back from the library one day my freshman year to find I had gotten three calls while I was out, one letting me know that my friend Lisa had died, the second that Chrissy, the young boy I had babysat for years, had died, and the third that my cousin had been arrested for armed robbery and was going to jail. I hit the floor for a while, then I got back up. I’m grateful for all the friends who were there for me while I got back up, it wasn’t as difficult as the first time, but it was still hard.
Three years ago I invented a new way to shop online that can be added to any website and I thought wow, this is going to be amazing. I filed for a patent, partnered with David Sturman, an MIT Media Lab alum, and built Stylaquin. The numbers from our first site were off the charts, triple digits, crazy good, so I shifted from focusing on my catalog design business to focusing on Stylaquin. Then we got word that we’d been granted a patent. Whoop Whoop! Software patents are incredibly hard to get, you have to have something really new and unique. I was dancing around the office. I took the family out for a celebratory dinner that night and the very next day I got the call that I had stage 2 breast cancer. Talk about a buzzkill. Having gotten up a few times already, it was almost easy this time. My sister and I had so much fun on a visit to Dana Farber that we agreed it was “The best cancer ever!” Practice really does make perfect.
Covid-19 is bad. It’s a threat to our families, it’s a threat to our businesses and it’s a threat to our health. Every morning I break isolation to get radiation treatment, which lowers my immune system. I’m vulnerable in a way I have never been before and I am so very grateful for the staff who are working to help me get back up rather than sheltering in place with their families. Life has taught me that we are all vulnerable, we are all going to fall down, but if we get back up, we will be stronger. When you find yourself on the floor, look around with gratitude at all the people who are working to help you get back up. Then get back up.
Monthly Archives: March 2020
3 technology innovations that can Increase Website Sales
3 Technology Innovations that can Increase Website Sales
1) FindMine
Findmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest items that go well with what customers are looking at. It adds a suggestion bar to the bottom of each page that displays additional items. There is also integration with a direct-mail programs that works in tandem with an abandoned cart program, and FindMine can be integrated into the in-store experience as well. They offer merchant intelligence features that provide onsite into customer purchasing patterns.
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2) Storeya
Storeya has several products but the most innovative is the Traffic Booster. It uses a proprietary algorithm and AI to fine-tune Google Ads so that ramp-up time to finding what works and what doesn’t is decreased. It has a dashboard that lets you see which leads are driving customers to your site and lets you expand your spend when you find the sweet spot. They are an official Google Ads reseller and have increased the effectiveness of google ad spend by over 8X for several clients. If you’re struggling to get a decent ROI from your google ad budget check Storeya out.
3) Stylaquin
Stylaquin is a solution designed for women shoppers. Stylaquin adds a bar to the side of your website that acts as a portal to both a Look Book feature and an Idea board. It creates a completely new way to experience a website, one that women prefer, without re-engineering or re-platforming. The Look Book takes the images for each product and puts them into a template so that rather than a grid where shoppers can see one image at a time, they get a full page of images. This lets them flip through a site like they flip through a magazine. When shoppers find items they are interested in they add them to the Idea Board, where they can change sizes, quantities, and colors as well as move items around to see how they look together. It even has a running total of what’s on the board and what’s in the cart. When customers are ready to buy it moves them to the checkout. If you’ve ever watched women shop online this makes perfect sense. Instead of opening 18 tabs and flipping back and forth between them, women can see everything they’re considering in one place. Customers have seen increases over 400% as well as increased time-on-site, increased conversion rates and increased customer return rates. It’s not like anything else on the market, it fact it’s so unique it’s patented.
If you’d like to learn more about how women shop, and why it’s the key to increasing your online sales. Download: Increase Your Online Sales by Understanding How Women Shop