Monthly Archives: June 2022

Online sales disappointing? Try targeting power-shoppers.

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Power-shoppers just love shopping

They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site?

Who are power-shoppers?

Power-shoppers come in all shapes and sizes but they share one thing — they love to shop. It’s really that simple. They like finding new things and they shop for entertainment. They are the ones who always have the perfect gift and who others go to for recommendations.

How do you get them to your site?

They find new sites lots of ways, it’s their hobby, so they are always looking for new places to shop. Pinterest, Facebook, Instagram, magazine articles, friends and of course Google are all ways to get noticed. Post products and pictures that feature your best sellers, new and unique products. Don’t over-think it, just keep the feed full of what you sell. Ask customers to send pictures of themselves with your product and post them. Ask customers what their favorites are, start a conversation. Power-shoppers want to be entertained and engaged.

Make your site more fun and engaging!

Google is a tough nut to crack if you don’t want to pay for ads. Google’s customer is the person searching, not the company who buys ads. If Google doesn’t serve up great search results, customers will head over to other search engines. Google uses several metrics to select which sites to serve up below their paid ads, but the most important is engagement. The best way for them to determine if any site is going to please the searcher, is whether other searchers bounce, or do they shop and engage with the site?
The easiest way to get Google’s attention is to add Stylaquin to your Shopify site. Power-shoppers who use Stylaquin when they shop spend 70% more time on site, view over 100% more items and have a 3.5% higher conversion rate. They also return more often and buy more when they do. Google sees the increase in engagement and rewards the site with more customers—no additional ad spend needed. If you have a Shopify site visit the Shopify App Store to learn more about Stylaquin.

Animated gif showing a laptop that displays Stylaquin's Look Book Feature

Does Your Site Do This?

It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.

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The Power of “What if?”

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Let’s talk about “what if?”

Building a business is hard, even with great tools like Shopify. Starting out with nothing but an idea and then working through all the questions, and the million, million decisions that it takes to even open the door. Then the grind to get customers, until you finally build your store into something that can survive. It’s alternately brutal, and inspiring, and draining, and energizing, and so many things when you look back at the scope of what you’ve accomplished. My guess is that your journey started with “What if __________?” I bet a thought came into your head and your heart. “What if I______?” We all have it, that little spark, that seed of an idea, that starts with the simplest of questions. What if?

My journey started with “What if online shopping was designed for the way women shop?” Turns out that wasn’t the right question, because it wasn’t just women who were being underserved by the current online shopping architecture. The better question would have been “What if online shopping was designed for people who love to shop?” That question took years and two patents to answer. It led to other questions. What if you could flip through a site the way you flip through a magazine? What if the pages were magically created on the fly from existing images? What if it made everything more beautiful? What if you could see all the things that interested you in one place? And most recently, what if it were a Shopify App? One good “What if?” leads to another.

“What if?” is a crazy powerful question. What if you asked yourself that question every day? What if you focused on your business and asked “What if?” Where would that take you?

What if it was someplace wonderful? 

If you’d like to see where my journey took me, check out Stylaquin in the Shopify App Store. Perhaps it will inspire you to take a “What if?” journey of your own.

All the best,

Sarah Fletcher
Stylaquin founder

Animated gif showing a laptop that displays Stylaquin's Look Book Feature

Does Your Site Do This?

It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.

Learn More