Is Sugar and Spice the Next Technology Disruption?

Posted on March 23, 2021 by Stylaquin1

Is Sugar and Spice the Next Technology Disruption?

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.

We treat all genders the same online. We shouldn’t. While life is a bell curve there is a real difference between how men and women shop. Does your website offer male and female customers the shopping experience that works for them?

The current online shopping experience was designed for the way men shop. That’s perfect if your customers are men. Men are mostly item shoppers, and they value speed and efficiency. Let’s say a guy needs a new white dress shirt, he’ll go online, choose color and size and make the purchase. He probably won’t worry about how the new shirt will work with his existing wardrobe and he probably won’t keep shopping just for fun. Women shop for fun. They usually think about how the items in their wardrobe will work together AND they have a lot more choices for fit, fabric, and fashion than men do.

There is a huge gender bias in how websites are built that favors the way men shop. Women make 87% of all purchases, so there’s a huge opportunity to make websites more appealing to women. If you want to see how to add the shopping experience women want to an existing website, without re-engineering or re-platforming, Stylaquin may be the right fit—give us a call.

So, did it work? Yup, big time!

Posted on March 9, 2021 by Stylaquin1

Does Stylaquin work? Yup, big time!

When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and the increases were HUGE in percentage terms, 400% in year one, over 350% so far in year two. Heck, they were up 1200% during the first wave of the pandemic. Still, we wanted to see it on a larger site. Recently we were able to test on a site with significantly more traffic. Here’s what we saw in our first 15K sessions.

14% of visitors used Stylaquin (STQ) when they shopped but 27% of return sessions used STQ when they shopped.
70% more time on site when shoppers used STQ.
185% more items viewed when shoppers used STQ.
Average return visits are 28% higher when shoppers used STQ.
Conversion rate 3.5% higher when shoppers used STQ.
AOV is 8% higher for STQ users.

It’s so exciting to see such a great benefit for e-commerce brands. If you are an innovative company on Shopify, we’d love to talk with you about increasing conversion rates, AOV and, time on site with Stylaquin. Look for Stylaquin in the Shopify App Store Spring 2022!

Read our white paper that shares the results from three years of testing Stylaquin and the decline when it was removed from the beta site.

Are your customers having a “micro moment”?

Posted on March 4, 2021 by Stylaquin1

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day.

While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point is very different in today’s always online, always on the phone, always distracted reality.

So how do you engage with customers who aren’t paying attention?

Make it easier to shop while distracted of course!

There is a myth that we can force customers to be the customers we want, rather than who they are. Making the online experience work for the way customers really are, rather than who we want them to be, is the only choice if you want them to come back. So how do you do that?

Why not make it faster to browse? That would let customers view more items in less time.

Why not make it easy to collect all the things that shoppers are interested in, and be able to engage with them in a meaningful way—see items together, change colors and sizes, and just have fun?

Why not make it easy to come back and see what was interesting from a previous visit? Remember, they are so busy that they are trying to do multiple things at once.

If you are following this so far, thank you! I reject that we all have a shorter attention span than a goldfish.

Stylaquin solves all of these problems and makes online shopping more engaging and more fun.

Shoppers who use Stylaquin:

Increase conversion rates by up to 5%.
Increase return visits up to 10%
Increase average order value (AOV) by up to 10%
Increase time on site by over 60%

If you are looking for innovative ways to make your site’s online shopping experience worth coming back for, give Stylaquin a try. Still not sure? Read our white paper that shares the results from three years of beta testing and the decline when Stylaquin was removed from the beta site.

Stylaquin

Shoppers stay longer and buy more!

Monthly Archives: March 2021

Is Sugar and Spice the Next Technology Disruption?