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How a link from the Dalai Lama boosted my Google site rank

Give your Shopify SEO a boost with external links Years ago, I helped out a non-profit, and they asked if they could do something for me in return. I asked them to link to my website, and I linked to theirs in return. A few months later, my site’s Google site rank skyrocketed. It turned   →

How to come up with ideas for good copy

How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well, most of the time anyway.) But how do you come up with new ideas? Do you wait for inspiration to strike? Is there a process? YES! Having spent over 30   →

Finding your perfect customer

Want more business? Find your perfect customer Finding your perfect customer starts with getting to know your current customers. Marketers use personas to make visualizing and sharing who that customer is.  Your customer personas should reflect who your customers are, so first, you’ll need some data to work with. Shopify doesn’t provide much customer information   →

Creating Pages to Improve SEO in Shopify

How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts? Adding pages to your site that focus on your key attributes is a great way to add links that can be used on multiple products. For our example, let’s say   →

What are legal requirements for product copy?

There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are selling clothing you need to include what the fabric’s fiber content is and the percentage of each material. (100% Polyester, 80% Cotton 20% Linen, that kind of thing.) It isn’t   →

Introducing the Smart Shopify Persona Builder

Introducing the Smart Shopify Persona Builder Your customers are why you have a business. Understanding who your customers are and what motivates them creates the perfect framework for great marketing. It’s much harder to sell to someone you don’t know. Personas allow marketers to visualize their customers so they can create a connection that will   →

Introducing the Smart Shopify Copy Builder!

Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they affect customer’s perception of your products and your brand, and why that matters. It shows   →

How to Use Internal Links to Improve SEO in Shopify

How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying to serve up the best results to any search and to do that it needs to determine what things are important and what things aren’t. You may have a better,   →

Using names to increase SEO in Shopify

There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging the product name for SEO success. Once a product is popular and well known, i.e.   →

Introducing the Smart Shopify SEO Builder

Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify on the product level called The Smart Shopify SEO Builder. This guide will help you understand SEO, understand how small changes impact how Google sees your site, and why that   →