Stylaquin1

Why some websites get more of traffic and some don’t—the 80/20 rule.

You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so.

Anti-racist resources for non-black people

While we have some good news to share about Stylaquin, my heart and soul are with the protesters who are changing our world for the better. My friend and neighbor, Ray Rickman, shared a list of anti-racist resources for non-black people. (I’m very grateful he reached out.) So I’m sharing that instead. NB: Discomfort in […]

Unseen lessons from a chair

Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re all the same height. The next time you are at a public seating area, (I know there’s a pandemic but it will happen eventually), look at how men and women […]

“Men Buy, Women Shop”

“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for the way men shop, or more correctly, the way men buy. Retailers have spent a lot of time and money looking at how women shopped in stores. According to Robert Price, […]

Is Stylaquin right for your site?

Is Stylaquin Right for Your Site? “If it ain’t broke, don’t fix it.” is one of my favorite sayings. But not trying new things lets your competition get ahead of you. Here’s a handy decision tree to help you see if Stylaquin is a good fit for your customer, and if it will help increase […]

Understanding Cart Abandonment

Understanding Cart Abandonment It was in the cart, why didn’t they buy it?According to the Baymard Institute, the average cart abandonment rate is 70%. That’s a really high number. Image if a brick and mortar retail store had 70% of shoppers put an item in their shopping cart and then just walk out of the […]

Engagement fixes a lot of problems—more than you think

Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting a site to rank higher with Google. But consider this from Google’s perspective. What is Google selling? They are selling the best search experience for users. They want you to […]

Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started.

Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started. Websites are not designed for browsing. Clicky and icky pretty well sums it up. Think about how many clicks it takes to view one item with four images on the average site. […]

How to get through a rough patch

How to get through a rough patch I don’t normally share my personal life, but my personal life has taught me how to get through the rough patches so I decided to open up a bit. I grew up in a deeply dysfunctional home. Both my parents were alcoholics and when I thought things couldn’t […]

5 reasons women shoppers don’t come back and how to turn them around

5 Reasons Women Shoppers Don’t Come Back and How to Turn Them Around 1 – She didn’t find what she was looking for If you don’t sell what she was looking for, say you do sell shoes but she was looking for horseshoes, then no harm no foul. If you do sell what she was […]