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Creating Pages to Improve SEO in Shopify

How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts? Adding pages to your site that focus on your key attributes is a great way to add links that can be used on multiple products. For our example, let’s say   →

What are legal requirements for product copy?

There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are selling clothing you need to include what the fabric’s fiber content is and the percentage of each material. (100% Polyester, 80% Cotton 20% Linen, that kind of thing.) It isn’t   →

Introducing the Smart Shopify Persona Builder

Introducing the Smart Shopify Persona Builder Your customers are why you have a business. Understanding who your customers are and what motivates them creates the perfect framework for great marketing. It’s much harder to sell to someone you don’t know. Personas allow marketers to visualize their customers so they can create a connection that will   →

Introducing the Smart Shopify Copy Builder!

Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they affect customer’s perception of your products and your brand, and why that matters. It shows   →

How to Use Internal Links to Improve SEO in Shopify

How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying to serve up the best results to any search and to do that it needs to determine what things are important and what things aren’t. You may have a better,   →

Using names to increase SEO in Shopify

There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging the product name for SEO success. Once a product is popular and well known, i.e.   →

Introducing the Smart Shopify SEO Builder

Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify on the product level called The Smart Shopify SEO Builder. This guide will help you understand SEO, understand how small changes impact how Google sees your site, and why that   →

Is Sugar and Spice the Next Technology Disruption?

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.

So, did it work? Yup, big time!​

Does Stylaquin work? Yup, big time! When we first started testing Stylaquin, we saw right away that it worked, but the site was small, and the increases were HUGE in percentage terms, 400% in year one, over 350% so far in year two. Heck, they were up 1200% during the first wave of the pandemic.   →

Are your customers having a “micro moment”?

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point   →