Fast or Fun?

The future performance of your website will depend on how you answer this question: When customers come to your website do they want to buy something they already know exists or do they want to shop for fun? Think about that for a minute. Do they come to your site to buy or to shop? E-commerce began as a way for catalogs to save money on having phone reps take orders. Remember “Order online anytime 24/7”? Online shopping was designed to be a fast and efficient way to buy, not an engaging and fun way to shop. Do you want your customers to get in and out fast or do you want them to have a fabulous shopping experience? Stylaquin lets customers have both experiences on the same website with a few lines of code and API access. It’s kind of magic. Watch this 1-minute video to see how it works. hashtag#ecommercehashtag#onlinemarketinghashtag#shopping

Gender bias, e-commerce and artificial intelligence

Do you ever just know that something is wrong but you can’t quite put your finger on why? AI is coming. AI will revolutionize e-commerce. AI is the future. But is AI fixing the right problem?

When you hear “I need to buy a shirt” did you picture a man or a women? When you hear “I need a new outfit” did you picture a man or a woman? Women don’t item shop the way men do. I’m talking in general here, please don’t hit the outrage button. 

Men shop differently than women do and online shopping is designed for the way men shop. Will AI be designed for the way men shop or the way women shop? Both is the obvious and easy answer, women shoppers will get shown things that women buy, men will get show things that men buy. Which is how the web treats women shoppers—item shoppers who buy different items. But they aren’t. Women who like to shop don’t item shop unless they have a specific need. It’s often what starts a longer shopping experience. Women shop because they like to shop. They like comparing and considering. They like to spend time looking at things they know they probably won’t buy. Data bears this out, women shop significantly more than men. 85% of all online purchases are made by women.

Think about the term “retail therapy” do you picture a man or a woman? What if the whole concept of online shopping needs to be rethought? The vast majority of all online purchases are made by women, and yet the web is designed for the way men shop. That’s the result of gender bias created by the lack of women in tech. #womenintech #diversity #genderbias

What if you could have add a shopping experience to your website that gives women the experience they value without replatforming and without changing the experience for men? What if you could do it without replatforming? What if it was easy? What if it was inexpensive. What if it increased engagement, increased return visits, and increased sales? Check out this one minute video that shows that it’s possible, easy and super fun to shop with. #Stylaquin

Online shopping kind of sucks

I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women.

The web was designed by engineers and coders who value speed and efficiency. They did a brilliant job, it is fast and efficient, but if you actually like shopping, if you want a journey, and beauty, and a fluid shopping experience, it still kind of sucks.

Women make 85% of all online purchases and they shop differently than men. Why isn’t online shopping geared for them?

It can be! On the train, coming back from NEMOA in 2016, I had a moment of creative clarity and after four years of work, a patent and an MIT Ph.D., I have a way to make online shopping fun and engaging, without changing the website. It’s kind of magical. Here’s a 1-minute video that explains it. Let me know what you think! It’s currently in beta, our first tester is up over 400% and the return customer rate is over 30%. Want to try it?  has

Bored with online shopping?

We are too! The web should be as bold and beautiful as all the fabulous things you can buy. Is the dress fabulous, the suit just killer, or the shoes to die for? Why not show everything in all it’s glory AND make shopping easier and more intuitive? That’s where Stylaquin comes in. If you are interested in joining the revolution, leave a reply and we’ll get back to you.