How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well, most of the time anyway.) But how do you come up with new ideas? Do you wait for inspiration to strike? Is there a process? YES! Having spent over 30 →
How to improve shopify copy
Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they affect customer’s perception of your products and your brand, and why that matters. It shows →