How to come up with ideas for good copy It’s easy to write good copy once you have a great idea to work with. (Well, most of the time anyway.) But how do you come up with new ideas? Do you wait for inspiration to strike? Is there a process? YES! Having spent over 30 →
Copy for Shopify
There are legal requirements for product copy, and here they are. Material content Content refers to what the product is made of. If you are selling clothing you need to include what the fabric’s fiber content is and the percentage of each material. (100% Polyester, 80% Cotton 20% Linen, that kind of thing.) It isn’t →
Introducing the Smart Shopify Copy Builder Writing great product copy is a big job, and it probably isn’t the only thing on your to-do list. This guide will help you understand the different facets of good copy, understand how they affect customer’s perception of your products and your brand, and why that matters. It shows →