Engagement

Articles and Blog posts that discuss how creating online engagement increases customer response and return visits.

Why is return website traffic important?

Why is return website traffic important? There are several great reasons why return traffic is important. The percentage of return visitors vs new visitors affects your Google rank. New visitors costs more to acquire than return visitors. Return visitors are already interested so they are more likely to buy. That’s all good, but does it   →

Why time on site is a key to outsmarting Google

Wondering why time on site is so important? Time on Site is one of Google’s most important data points If Google sends a searcher to a site and they leave quickly clearly it wasn’t a good fit for the searcher. That‘s bad for Google. The longer a searcher stays on a site, the more Google   →

How to Outsmart Google

How to Outsmart Google Getting your site to rank for Google is vital to your success. Google is just an algorithm and you can outsmart it! This guide will help you see your online Shopify store the way Google sees it and give you the secrets to getting Google to pick your site instead of   →

Innovation that increases online sales? Really?

There is a Shopify App that will Increase sales! Are you a Shopify website owner with great products but not enough site traffic and sales? Are you frustrated and confused about how to get more traffic and increase conversions? Would you like your site to show a growth curve that even vaguely resembles a hockey   →

Why innovation matters to online shopping

Innovation is the spark that sets you apart When you are trying to compete in a crowded marketplace, you need to stand out. There are several ways to do that: The lowest prices, the best service, unique products, interesting promotions, creative social media, and so on. Several of those are problematic from an ROI perspective.   →

Targeting power-shoppers.

Online sales disappointing? Try targeting power-shoppers. Who are power-shoppers? They are the online shopping elite, the folks who love shopping and enjoy shopping online. But how can you get them to stop by and stay on your site? By and large, power-shoppers are mostly women, though depending on your product selection they could be mostly   →

Adding a visual Nudge to boost sales

Adding a visual Nudge to boost sales The trick most marketers use to nudge shoppers into customers is to remind them buy, the classic CTA or Call To Action. It has awesome power and should be part of everyone’s marketing bag of tricks. But what about visual cues? Can you get more customers to buy   →

Are your customers Cheap or Chic?

Are your customers Cheap or Chic? Finding out your customers attitudes towards pricing is not always straight forward. It is also often overlooked in favor of more tangible differentiators like income or gender. Everyone falls somewhere on the Cheap vs Chic scale and, like most things involving data, it’s a bell curve with most people   →

Is Sugar and Spice the Next Technology Disruption?

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.

Are your customers having a “micro moment”?

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point   →