What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.
Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point →
You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so.
Unseen lessons from a chair Chairs are mostly perfect right? We don’t think about them much as we sit down. Comfortable, uncomfortable, but mostly they’re all the same height. The next time you are at a public seating area, (I know there’s a pandemic but it will happen eventually), look at how men and women →
“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for the way men shop, or more correctly, the way men buy. Retailers have spent a lot of time and money looking at how women shopped in stores. According to Robert Price, →
Understanding Cart Abandonment It was in the cart, why didn’t they buy it?According to the Baymard Institute, the average cart abandonment rate is 70%. That’s a really high number. Image if a brick and mortar retail store had 70% of shoppers put an item in their shopping cart and then just walk out of the →
Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting a site to rank higher with Google. But consider this from Google’s perspective. What is Google selling? They are selling the best search experience for users. They want you to →
Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started. Websites are not designed for browsing. Clicky and icky pretty well sums it up. Think about how many clicks it takes to view one item with four images on the average site. →
5 Reasons Women Shoppers Don’t Come Back and How to Turn Them Around 1 – She didn’t find what she was looking for If you don’t sell what she was looking for, say you do sell shoes but she was looking for horseshoes, then no harm no foul. If you do sell what she was →
Gender Bias, E-commerce, and Artificial Intelligence Do you ever just know that something is wrong but you can’t quite put your finger on why? AI is coming. AI will revolutionize e-commerce. AI is the future. But is AI fixing the right problem? When you hear “I need to buy a shirt” did you picture a →