Shopify SEO

How a link from the Dalai Lama boosted my Google site rank

Give your Shopify SEO a boost with external links Years ago, I helped out a non-profit, and they asked if they could do something for me in return. I asked them to link to my website, and I linked to theirs in return. A few months later, my site’s Google site rank skyrocketed. It turned   →

Creating Pages to Improve SEO in Shopify

How to use pages to improve SEO in Shopify Did you know that, when it comes to SEO, your website pages count more than posts? Adding pages to your site that focus on your key attributes is a great way to add links that can be used on multiple products. For our example, let’s say   →

How to Use Internal Links to Improve SEO in Shopify

How to Use Internal Links to Improve SEO in Shopify One of the most underused weapons in the SEO arsenal is linking. Google is trying to serve up the best results to any search and to do that it needs to determine what things are important and what things aren’t. You may have a better,   →

Using names to increase SEO in Shopify

There is real SEO power in a product’s name What’s in a name? Well, you determine that when you add it to your Shopify site. You can call a product anything you want, so here are some ideas for leveraging the product name for SEO success. Once a product is popular and well known, i.e.   →

Introducing the Smart Shopify SEO Builder

Introducing the Smart Shopify SEO Builder We looked for ways to help retailers thrive in 2021 and developed a resource for improving SEO in Shopify on the product level called The Smart Shopify SEO Builder. This guide will help you understand SEO, understand how small changes impact how Google sees your site, and why that   →

Why some websites get more of traffic and some don’t—the 80/20 rule.

You wouldn’t need a 25% increase in time on site to get Google to increase your page rank and send you more traffic, just a tiny advantage would do the trick. Google wants their customers, the people using the Google search engine, to be happy with their search results so customers don’t switch to another search engine. Google is going to reward sites that have a little extra something special with more traffic because it’s in their best interest to do so.