Sarah Fletcher

There are 3 kinds of online shoppers, can you make them all happy?

There are 3 kinds of shoppers, can you make them all happy? There are really only three types of shoppers who visit websites. Just three, the rest are bots and criminals—sigh. Let’s take a look at how each of them interacts with your Shopify website so you can make sure they all get the shopping   →

Why don’t customers return to your Shopify website?

Why don’t customers come back to your website? The answer is simple: your site is boring. WHAT??? Dropping a truth bomb here—most websites are boring, but there’s nothing wrong with that! Boring sites are great for a lot of shoppers, especially those who already know what they want and just need to buy it. But   →