Shoppers stay longer, view more, come back more, and buy more!
How do you increase your Shopify conversion rate?
Once an online store has gotten over the first hurdle, which is getting traffic, the second hurdle is conversions. Getting shoppers to visit your store is different from getting to buy things from your store. Crazy stunts and amazing sales can bring in traffic, but if what you’re selling doesn’t match up with the type of customer you’re attracting, your conversion rate is going to be crap city.
Start with your target customer
Are they cheap, or chic. All shoppers fall somewhere on the curve below.
Chic shoppers
Chic shoppers want beautiful images, plenty of white space, and no mention of savings or pricing. Prices don’t scare them because they expect to pay for the best. Chic shoppers may buy less, so the conversion rate may be lower, but they are willing to spend more when they find what they want. Chic shoppers are interested in trends, and name brands. They like to be a little ahead of the curve and see themselves as trend setters.
Cheap shoppers
Cheap shoppers don’t want to see you spending an extra dime, they want you to give them the best price possible. They will sort through a mountain of offers if it means winning the best price for an item. They live for sales and come armed with discount codes. They convert when they feel they’ve found the best available deal. Cheap shoppers are not necessarily short of cash, they just love to save money. It’s as much of a lifestyle choice as being a chic shoppers is. Cheap shoppers are just as happy telling you how they saved $10 on a small item as they are saving thousands on a new car.
The great middle
Shoppers in the middle are looking for a balance of chic and cheap. They’ll spend more for things they value, and you can still entice them with a sale or coupon. We all see ourselves as a little younger and a little chicer than we actually are so, unless you are going for rock bottom prices, try to make your site a little prettier and a little cooler than your basic target customer. Shoppers in the great middle convert when they see themselves in a brand, and feel confident in the value they’re getting.
Does Your Site Do This?
It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.
So how do you increase conversion rates?
You can increase your store’s conversion rate by making sure the customer you’re marketing to is the type of customer who will see themselves in your store’s brand and products. If you’re attracting chic traffic and offering lots of cheap or discounted products, they will not see themselves in your brand and they’ll leave. Same goes the other way. If you’re attracting cheap traffic and offering high-end products, they’ll bounce lickety-split.
Add a Styling Board and a Wishlist!
The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.
The magic of best sellers
If there is one secret weapon you can deploy that will help you win any type of customer it’s your best sellers. They are best sellers for a reason. If you have Stylaquin on your site, you can easily find your best sellers, most viewed products, and more in the insights panel. Make sure your best sellers are shown on your site’s home page and are featured in the site’s navigation. New shoppers are statistically more likely to buy best selling items than they are to buy anything else you offer.
Sale items
Unless you’re attracting the very chicest of chic shoppers, having a sale area is smart. If shoppers see that they are in over their heads price wise, they may still check out the sale pages. Unless you are specifically targeting a cheap customer, don’t put sale items on the home page. Promoting sale items tends to build a cheap customer base. That’s only a good thing if selling on price is a part of your strategy.
Try Stylaquin
An easy and inexpensive way to increase your conversion rates is to add Stylaquin to your site. Stylaquin engages and delights shoppers so they stay longer, view more products, come back more often, and buy more when they do. Stylaquin shoppers stay over 3 minutes longer and view more than 4 additional items when they shop. The conversion rate is over 1% higher. The real kicker is that Stylaquin shoppers are over three times more likely to become repeat visitors, and the conversion rate on repeat visits is up to 9% higher. Not bad for an app that starts at just $29/month.